In the wee morning hours just prior to the market opening I had given some thought to shorting AOL Inc. (AOL) on its first day as a newly independent company. Yes, that same company that owns Bloggingstocks.com and a multitude of other interesting Internet "content" icons (and some not yet so). However, I did not do it because it would have been too impulsive and that is rarely a good investment strategy.I was stunned that we changed our logo. And we changed it to what seems like a team of logos instead of one. That seems bizarre to me if you're trying to build a brand. It is also ironic since we are planning on making money on advertising, and we will be muddling our own brand.
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