When Starbucks recorded a not-amazing same-store sales increase of just 4% for June, compared to a more typical comparable-store increase of 6% in the previous month, those more-caffeinated investors all held our collective breath (it's a short breath, you know, coffee has a way of making one's heart race and one's breath come shallow and fast). As Michael Canfield pointed out: could this mean Starbucks had become mature? Or was it, as Starbucks management posited, simply the impatience factor: customers tired of waiting in line for banana coconut frappuccinos?
It's a long-subscribed-to axiom that you can't have both quality and quantity. And in my opinion, Starbucks' quantity has finally increased to the point that its quality is problematic. A local one-time Starbucks manager who recently opened his own coffeeshop told me that he shook his head when his employer switched from the authentic but sometimes difficult-to-manage mechanical espresso machines to the simple, fast, industrial push-button variety. As a coffee aficionado, one who's spent her share of time behind a coffee counter, I can attest: Starbucks lattes are no longer almost as good as the ones from Gladstone Coffee down the street (they serve up locally-roasted beans from the fabu La Marzocco machine).
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