Did anyone see this coming? Honestly, I didn't think that Time Warner's (NYSE: TWX) Four Christmases, starring Vince Vaughn and Reese Witherspoon, would be the number-one movie over the five-day Thanksgiving time period. According to preliminary data at Boxofficemojo, the holiday flick took in more than $46 million at domestic theaters for the Wednesday-through-Sunday frame. I've seen the ad campaign for Christmases, and I have no intention of taking in a screening of it. I guess it was the right product at the right time.

Summit Entertainment's Twilight came in second with $39 million. Considering how hyped up this one was, and how much of an ardent following it seems to possess, frankly, I'm surprised. Where were all the teens to push this to the top of the heap? They were certainly available to pack the theaters. And those who saw it during its debut weekend had ample opportunity to engage a repeat viewing or two. Still, at a reported budget of about $37 million, the project should be profitable for Summit Entertainment (I wish I knew how much was being spent on marketing, though). It's total take so far is approaching $120 million.

Bolt from Disney (NYSE: DIS) was third with $36 million. So far, its total gross stands at almost $67 million. I'm disappointed that the cartoon isn't closer to $100 million by now. I mean, this is the Disney brand we're talking about. Plus, Bolt could be considered a test of both John Lasseter's hit-making skill and of the value of the Pixar purchase (as I alluded to in a previous piece). I expected more from this one, and I'm sure Disney execs were counting on a higher gross by this point as well (no matter what they will say in public).

Continue reading 'Twilight' not tops over Thanksgiving holiday -- surprised?

'Twilight' not tops over Thanksgiving holiday -- surprised? originally appeared on BloggingStocks on Mon, 01 Dec 2008 09:09:00 EST. Please see our terms for use of feeds.

On Saturday of this past weekend, I was discussing the domestic box-office potential of Summit Entertainment's Twilight with a friend of mine (we didn't discuss the ranking potential since one didn't need to be a clairvoyant to see a first-place showing in the film's immediate future).

I initially proffered a $100 million take in terms of a prediction, but then backed down and decided that $80 million might be more like it. I wasn't sure if Twilight, even with all its hype, could possibly propel itself to a number that was recorded in three digits. Well, in an overall sense, I was completely wrong. Although the movie didn't make $100 million, I still obviously thought that it was stronger than it turned out to be.

According to published estimates from Boxofficemojo at the time of this writing (final numbers are due later), Twilight pulled in around $70 million. Don't get me wrong, that's a big take, and the movie did beat Sony's (NYSE: SNE) Quantum of Solace, which came in second. But, according to the daily estimates, the Friday-through-Sunday numbers show a decidedly negative trend.

It's interesting, too, because when I saw the $35 million Friday figure, I really thought that something higher than $70 million would be the end result. On Saturday, however, Twilight's take dropped over 40% when compared to its opening day, and on Sunday, the drop was almost 35% compared to Saturday.

Continue reading 'Twilight' flies to the top of the box office

'Twilight' flies to the top of the box office originally appeared on BloggingStocks on Mon, 24 Nov 2008 11:26:00 EST. Please see our terms for use of feeds.

I think we all knew which film would come out on top this past weekend. Sony's (NYSE: SNE) new James Bond adventure, Quantum of Solace, grossed an estimated $70 million at domestic theaters over the last three days according to Boxofficemojo. Excellent showing, Jimbo. As far as I'm concerned, though, I think you have to give the number-two film even more credit.

DreamWorks Animation (NYSE: DWA) and its distributor, Viacom (NYSE: VIA), need to be given major kudos for their work on Madagascar: Escape 2 Africa. The first Madagascar took in about $193 million in total at the domestic box office back in 2005. It was released during the summertime. The sequel is definitely going to hit $200 million. This past weekend it took in roughly $36 million, and its total stands at approximately $118 million. With the Thanksgiving holiday still to come, I figure there will be plenty of business for DreamWorks Animation's cartoon.

The wild card here is Disney's (NYSE: DIS) Bolt project. That one will do well, judging by the commercials I've seen so far. How much thunder will it steal from the second Madagascar when it is released this Friday? A lot, I think. Still, I'll keep to my $200 million prediction. I believe there will be enough discretionary dollars left for both cartoons.

Continue reading More than a quantum of success for James Bond and DreamWorks Animation

More than a quantum of success for James Bond and DreamWorks Animation originally appeared on BloggingStocks on Mon, 17 Nov 2008 11:00:00 EST. Please see our terms for use of feeds.