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Ads Gone Bad: Pandas aren't cute when they're racist, Salesgenie

This post is part of our Ads Gone Bad series. Share your thoughts and memories of this ad in the comments, and be sure to check out our other posts on marketing gone wrong.

If Americans are sensitive about racial issues, it's not without reason. Consider the Trail of Tears, or slavery, or the internment of the Japanese during World War II, and it's clear that we've breached more than our fair share of ethical boundaries. But, judging by the reaction to a Salesgenie ad that aired during Super Bowl XLII in 2008, we've also come a long way.

If the upset victory pulled off by the New York Giants in that game was shocking, so was the approach taken by Salesgenie.com's marketing masterminds. The commercial in question featured a pair of talking cartoon pandas, complete with Chinese accents -- a married couple, to be exact, and the apparent proprietors of Ling Ling's Bamboo Furniture Shack. (Click here to watch the ad.)

The storyline of the commercial is not too shocking: business is bad; nagging wife doesn't want to move back to the zoo; husband turns to Salesgenie.com for free sales leads; now, business is great! In other words, it's not nearly as appalling as some old, World War II-era Looney Tunes clips (don't click here if you're easily offended).

However, there was something distinctly off-putting about the Salesgenie pandas, with their broken English and their misspelled "Sofaz" sign. I remember seeing it myself and thinking, "Well, that's bold." It turns out the rest of the viewing public was equally unsettled, and the negative feedback was sufficient to result in the ad being pulled from the airwaves.

Continue reading Ads Gone Bad: Pandas aren't cute when they're racist, Salesgenie

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Last updated: November 12, 2009: 06:23 AM

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