An excellent article appeared in Red Herring written by Alexandra Berzon. In her article, Alexandra describes a recent, albeit small, misstep by Google Inc. (NASDAQ: GOOG) whereby it began placing Google-leaning content tips at the head of search results. An outcry arose and our friends at Google quickly disengaged the "service."
This situation brings two things to the forefront of my thinking. First, why can't eBay Inc. (NASDAQ:EBAY) react in similar timely fashion to its membership outcries when it receives them? Secondly, what does Google's attempt here signal in the realm of content manipulation? Setting aside the eBay angle and the business aspects of Google's decisions, let's quickly address the impending danger of content manipulation.
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