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For the past few months, Microsoft (NASDAQ: MSFT) had been shopping its interactive agency, Razorfish. Now, there is a deal: Publicis has agreed to pay roughly $530 million for the firm. The deal is part cash, part stock.

Razorfish, which got its start in 1995, has grown into a dominant player in web media consulting. Yet, this is really not a core business that Microsoft is interested in (the company inherited Razorfish in its $6 billion acquisition of aQuantive several years ago). If anything, it poses conflicts with customers that want to use the company's search and marketing software offerings.

Continue reading Publicis catches Microsoft's Razorfish for $530 million

Publicis catches Microsoft's Razorfish for $530 million originally appeared on BloggingStocks on Mon, 10 Aug 2009 08:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>inthenewsmicrosoftmsftpublicisrazorfishMon, 10 Aug 2009 08:00:00 EST<![CDATA[Microsoft to unload Razorfish, Publicis looking?]]>http://www.bloggingstocks.com/2009/06/29/microsoft-to-unload-razorfish-publicis-looking/http://www.bloggingstocks.com/2009/06/29/microsoft-to-unload-razorfish-publicis-looking/http://www.bloggingstocks.com/2009/06/29/microsoft-to-unload-razorfish-publicis-looking/#commentsFiled under: , , ,

Microsoft (NASDAQ: MSFT) has engaged investment bank Morgan Stanley (NYSE: MS) to help it unload digital agency Razorfish. Publicis (OTC: PGPEF) is looking for targets in the online ad space and could be a possible bidder.

Razorfish has been valued at $600 million to $700 million, based on a top line of approximately $400 million for its last fiscal year and peer margins of 12% to 13%. The company boasts 2,000 employees and clients that include Audi, Nike (NYSE: NKE) and Kraft (NYSE: KFT). Microsoft bought the company as part of a $6 billion deal to acquire aQuantive. At the time, Razorfish was known as Avenue A Razorfish, as the result of a merger sealed in the wasteland known as the "dotcom bust."

Continue reading Microsoft to unload Razorfish, Publicis looking?

Microsoft to unload Razorfish, Publicis looking? originally appeared on BloggingStocks on Mon, 29 Jun 2009 09:00:00 EST. Please see our terms for use of feeds.

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