I often spend a little time over at Blogmaverick.com, where Mark Cuban recently sought to give the world of blogging a little of his insightful perspective. It seems that Mr. Cuban finds little to respect in the world of blogging, or at least in the world of slipshod ,cookie-cutter blogging. Though I found Mark's blog entry a trifle difficult to read, which is quite unusual coming from him, I nonetheless agree with most of the body of his post. I especially agree with his assertion that just because a blog is backed by the name of a well-known media organization does not in itself render that blog worthy of special notice.

Mark Cuban wrote, "...newspapers having 'bloggers' is easily one of the many bad decisions that newspapers have made over the past 10 years." If newspapers are going in a wrong direction by producing blogs, perhaps they need to reinstall the title reporter and drop the title blogger to give a different perspective to the reader. If newspapers are using the term blog simply as a culture hook, then they have it all wrong and they're just selling their reporters short. I believe that I'm in agreement with Mark Cuban when I say that true reporters should be releasing content within some format other than blogs. Blogging is what I do, and I'll be the first to tell you that I'm no reporter. The titles are absolutely not interchangeable, though they may sometimes be used correctly in tandem.

This morning's Wall Street Journal reports on its reporter, Pui-Wing Tam's, report on how Hewlett-Packard Company (NYSE: HPQ) spied on her.

There are many levels of irony in this story. Reporters do all sorts of investigations on their subjects. I don't know how they cultivate their anonymous sources to dig up the details that they report. But my hunch is that while they're often snoops -- peering into places where their targets would prefer they did not -- reporters don't resort to the kind of tactics (pre-trash inspections or monitoring phone calls and IM sessions) to which Tam was subjected.

But I can't help but think that Tam's subjects share some of the same fears of being investigated that she must have felt when she began to realize that HP was placing her under surveillance. Her article's cool, almost tongue-in-cheek tone does not reveal these fears explicitly, instead leaving them to the reader's imagination.

But I imagine that former HP Chair Patricia Dunn must have felt a similar fear when she realized that someone on HP's board was leaking to the media. I'm not defending what HP did; I think it's a 1984-like invasion of privacy for which HP will suffer significant consequences.

With deference to Prussian General Von Clausewitz -- who famously said war is "a continuation of politics by other means" -- I see HP's tactics as investigative reporting by other means.

Peter Cohan is President of Peter S. Cohan & Associates, a management consulting and venture capital firm, and a Professor of Management at Babson College. He has no financial interest in HP.