At the height of the financial crisis, Bank of America (BAC) acquired Merrill Lynch for $50 billion. Over the past year, Merrill's ranks have thinned from 18,000 down to 15,000.
Merrill's "thundering herd," as it was once known, was a powerhouse dealing largely with retail customers. Interestingly enough, even with the advent of electronic trading, many wealthy clients prefer to deal directly with a broker. B of A has a big book of 17 million "mass affluent" customers who need advice and services. "Mass affluent" customers are those whose income is between $100,000 and $1 million in investable assets.
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