America's second-largest retailer, Target (NYSE: TGT), announced second-quarter earnings this morning.

The discount retailer saw second-quarter earnings drop 6.4%, which was less than what the Street expected. For the quarter, Target earned 79 cents per share; down three cents from a year earlier but far better than the expected 66 cents per share.

Target was hurt by wary consumers who were less than willing to part with money on apparel and other "nonessential items." Target's CEO attributed the strong results to "very strong operating margin in our retail segment, and credit card segment performance in line with expectations."

This morning, Rochdale upgraded Wal-Mart (NYSE: WMT), raising the retail giant to Buy from Hold. The brokerage also upped its price target on the retailer to $65 per share from $55. Rochdale stated that the retailer has a "favorable blend of defensive qualities," including consumers trading down, the company's focus on low costs, cyclical upside from more discretionary general merchandise and international exposure.

Fundamentally, WMT is in a good position thanks to its combination of merchandise and price. However, the company's technical performance suggests that Rochdale may be a little late to the dance. On a weekly basis, WMT has set a descending pattern of lower highs dating back to late last year. This pattern suggests technical weakness, and we could see the pattern continue this week. If WMT can not capitalize on last week's momentum, the shares could confirm this pattern.

I have waxed poetically about how much I like golf in the past -- some may even say that I am obsessed (like Tiger Woods' lawyers -- kidding). With the great city of Cincinnati finally wrapping up winter and seeing that bright glowing orb known as the sun, I can't help but think about getting out there on the links and destroying some landscaping.

One sure way to tell that golf season is right around the corner is when your local Dick's Sporting Goods (NYSE: DKS) starts touting itself as the golf headquarters. Well, guess what happened over the weekend? That's right, I saw my first golf commercial. My question is, will the start of golf season be enough to help the sports retailer put the recent downturn behind itself and push forward?

There can be no doubt that the recent downturn in the economy has beaten down and battered the retail sector, and DKS is no exception. On a weekly basis, the stock has descended steadily since 2007 -- wilting under pressure from its 10-, 20-, and 50-week moving averages.