I was wrong about Ann Taylor Stores Corp. (ANN). Thought it might make a possible earnings trade. Well, Q3 earnings are out, and it looks like the market has given a thumbs down to my thesis. At the time of this writing, shares were off by almost 4%.

It's funny, because Ann Taylor has done so well in 2009 as a stock that one could have supposed that a wide earnings beat would serve as a catalyst for capital appreciation. The retailer made 20 cents per share on an adjusted basis. According to my earnings preview, 6 cents was the analyst number. I mean, come on, that's an example of solid performance, correct?

Foot Locker (FL), which competes against Collective Brands (PSS) and Wal-Mart (WMT) for a share of the shoe industry, issued a Q3 report on Thursday after the bell that was typical of many retailers: declining sales and dismal profits. Sometimes, the market is in the mood to ignore such grim news, but such indifference is usually predicated on an earnings beat. Unfortunately, this was not the case for the New York-based specialty athletic retailer.

On an adjusted basis, per-share profit dropped over 40% to 10 cents per share. Analysts were looking for 13 cents per share, according to Earnings.com. Same-store sales took a dive of 8.2%.

Sears Holdings (SHLD) was selling off close to 5% at the time of this writing in reaction to the company's Q3 report. On an adjusted basis, the retailer lost 81 cents per share. That was better than the 90 cents lost in the comparable period, and it did beat the forecast as highlighted in our earnings preview.

I'm sort of shocked that the market didn't bid Sears higher. Going into the earnings news, the stock was hanging out near a 52-week high. Let's see, Wall Street sends the stock to the high point of the range, the release comes out, the loss isn't as bad as analysts expected it to be, and everyone sells. The market sure is strange sometimes, isn't it?

GameStop (GME) posted what I thought was a mediocre third quarter. Total sales went up about 8%, and earnings per share increased a few pennies to 31 cents. When you think video games, you think growth. That doesn't feel like growth, does it? Not the kind that sends a stock to the moon, certainly. Furthermore, same-store sales saw a decrease of 7.8%, driven by lackluster hardware transactions. Indeed, we may be hitting a point in the console cycle where the demand for systems from Sony (SNE), Microsoft (MSFT), and Nintendo (NTDOY) has essentially been satiated.

Here's the big question on the mind of traders: unimpressive Q3 or not, should GameStop be bought now?

BJ's Wholesale Club (BJ), whose competitive colleagues include Costco Wholesale Corporation (COST) and Wal-Mart Stores, Inc. (WMT), issued Q3 results earlier today. According to TheStreet.com, adjusted earnings of 45 cents per share met expectations.

And apparently that wasn't good enough for the traders. As of this writing, shares of BJ's were trading down 3% on above-average volume. Was the BJ's story that bad?

Also reporting earnings Tuesday morning was home-improvement retailer Home Depot (HD). The company announced that third-quarter earnings dropped 8.9% to 41 cents per share thanks to weak housing and home renovation markets. That was a nickel better than analysts' expectations.

Revenue dropped from a year ago as well, but the $16.36 billion in revenue was better than the expected $16.27 billion. The company also expects full-year earnings of $1.55 per share, which is better than the forecast $1.52 per share.

U.S. mega-retailer Target (TGT) stepped into the earnings spotlight Tuesday morning, and the company had a nice surprise for investors.

The firm reported third-quarter earnings of 58 cents per share, topping both the consensus estimate (50 cents per share) and last year's results (49 cents per share). Quarterly sales totaled $14.8 billion, matching the consensus estimate. For those who do not remember, analysts upped their estimates for Target after the company announced that it would beat its estimate of 43 cents per share.

Retailers may lose a revenue lever to pull this upcoming holiday shopping season ... and it could be a big one. The number of shoppers expected to opt for gift cards rather than traditional purchased goods is likely to increase this year, as nobody wants to waste money on a loser present in a tough financial environment.

Gift cards make that problem go away, but flexibility isn't free. Retailers have tacked on a variety of fees to bring in a bit of extra cash from gift card sales, but if the U.S. Federal Reserve gets its way, these fees will be forced sharply lower.

Ann Taylor (ANN) was upgraded Monday, according to TheStreet.com. Jesup & Lamont calls the stock a buy now instead of a hold. You're never far from the analyst game when you trade on Wall Street. Question is, what should you do about this retailer? Should you give it a position in your own portfolio?

I'm not the biggest fan of Ann Taylor. I don't like the fundamentals. I made this amply clear back in August when I discussed the company's second quarter.

What's on your Christmas wish list? If the National Retail Federation is right, gift cards are probably holding a respectable place toward the top of the list. These little pieces of plastic are requested most this time of year, and they have the added perk of allowing people to get what they want instead of money wasted on presents that sucks. This trend may give retailers a hand this year, as they'll be able to keep their inventories down.

If shoppers are slow with the cash, retailers won't have to resort to just slashing prices as they had to last year to move product out the door. When the stuff on the shelves is cheap, gift cards aren't as attractive because there's a deal to be had! This year, if inventories are kept down, gift cards are more likely to move.

Back in August, I discussed my amazement at Abercrombie & Fitch (ANF). The stock just didn't seem to be acting in a manner which reflected the fundamentals of the business it represents. Well, my bout of amazement continues, because shares of the retailer are up 9% as of this writing on the latest earnings report. One that didn't impress me.

For the third quarter, Abercrombie made, on a reported basis, 44 cents per diluted share compared to 72 cents per diluted share in the year-ago period. After adjustments, earnings came in at 30 cents per share. Okay, that profit drop is bad enough, but wait till I get to the really bad stuff. Which would be revenues. Total sales declined 15%, but same-store sales were even worse: they plunged off the proverbial cliff, falling 22%.

Wal-Mart (WMT), which competes with chains such as Sears Holdings(SHLD), Costco (COST), and Target (TGT), reported results for the third quarter this morning. According to our Before the Bell piece, the famous -- and oftentimes controversial -- retailer beat expectations by a few pennies, earnings 84 cents per share from continuing operations. This was 9% better than the per-share profit earned in the comparable period.

Net sales went up only 1%. They were inhibited by the currency environment. But total sales aren't as relevant as same-store sales when it comes to this sector. If I were a shareholder of Wal-Mart, I would be very disappointed by the comps number, since it is the older locations which indicate how well a retailer is truly doing.

Wal-Mart (WMT) won't close Thanksgiving weekend -- not at all. The world's largest retailer is going to keep its stores open 24 hours in an attempt to manage demand for entry during the busiest shopping days of the year. The company has announced it will also implement other crowd-control measures. The festivities start at 5 AM on November 27, 2009. Of course, this doesn't involve any change fro the Wal-Mart Supercenters which already remain open 24 hours a day, but it does address the 800 stores that aren't.

The 24-hour access alone won't do much to alleviate the pressure from thrill-seekers and the bargain-crazed who will want to push through immediately. To help with this problem, Wal-Mart is allowing people to gather in different parts of the store when waiting for the deals to kick off. According to Wal-Mart spokesman David Tovar, "If you've got a 200,000-square-foot store, people will be dispersed throughout the store instead of lined up outside the store." Yeah, that makes a lot of sense.

As the old infomercial guys love to say ... "But wait, there's more!"

Macy's (M) reported third-quarter numbers on Wednesday, and although the bottom line beat estimates, shares of the retailer plunged over 8% on high volume. And I don't blame the market whatsoever for deciding to sell the company down.

Macy's said it lost, on an adjusted basis, 3 cents per share. The call was for a loss of 7 cents per share, according to Earnings.com. Okay, I guess we can say losing less money than expected is a good thing. However, looking at the sales numbers really makes me pause. Total sales declined 3.9%, and same-store sales contracted 3.6%.

Retail hiring for the holiday shopping season was expected to be slow, and now we have the data to confirm it. According to data from Bureau of Labor Statistics (supplied to BloggingStocks by Challenger, Gray & Christmas), the retail sector added only 63,500 jobs in October -- in data that appropriately was not seasonally adjusted.

This is only slightly better than the 59,100 retail jobs added in October 2008. In the fourth quarter of last year, retail employment increased by a mere 384,300 jobs, with the retail industry turning in its worst holiday shopping season employment stats since 1989 (when it added 380,500 workers).