You'd think retailers would flock to any place where they could find 400 million people. With the sixth anniversary of Facebook closing in, its robust user base still hasn't opened the eyes of many retailers.

Despite all the Black Friday social media engagement this year, a substantial 75% of the top 100 online retailers don't have a formal presence on Facebook, according to a study by ForeSee Results. Another 25% haven't even hit 10,000 fans.

Wal-Mart (WMT) won't close Thanksgiving weekend -- not at all. The world's largest retailer is going to keep its stores open 24 hours in an attempt to manage demand for entry during the busiest shopping days of the year. The company has announced it will also implement other crowd-control measures. The festivities start at 5 AM on November 27, 2009. Of course, this doesn't involve any change fro the Wal-Mart Supercenters which already remain open 24 hours a day, but it does address the 800 stores that aren't.

The 24-hour access alone won't do much to alleviate the pressure from thrill-seekers and the bargain-crazed who will want to push through immediately. To help with this problem, Wal-Mart is allowing people to gather in different parts of the store when waiting for the deals to kick off. According to Wal-Mart spokesman David Tovar, "If you've got a 200,000-square-foot store, people will be dispersed throughout the store instead of lined up outside the store." Yeah, that makes a lot of sense.

As the old infomercial guys love to say ... "But wait, there's more!"

Recession or not, people can't walk around naked ... especially not in the United Kingdom. (Iceland in summer? Fair game.) Marks & Spencer Group Plc (London: MKS:UK), the largest clothing retailer in the country, just sustained its smallest drop in sales in nearly two years thanks to some savvy deals (offered to consumers) and warm weather. After making their dollars pounds stretch for so long, shoppers were finally ready for a bit of style.

Revenue declined a modest 1.4% for the year so far, much better than the 2.5% average estimate offered by 16 analysts. This was good enough to push M&S shares up 4%. If all goes well, same store sales may start to increase soon, which means that a full recovery will be right around the corner. Same store sales have fallen for the past seven quarters, and company cut its dividend for the first time in almost a decade.

The discounts that helped lead to the recent M&S sales performance are responsible for 18% of the company's food sales (which are down 0.5% on for same store) – much better than the 2.4% estimate. General merchandise fell only 2.4%, beating the 3.5% projection handily.

The cheap chic retailer beat the Street handily in its latest earnings numbers. That's no surprise, considering the dismal performance of Target (NYSE: TGT) as compared to peers over the past year. The drugstore that stocks everything nearly destroyed a hedge fund run by legendary investor Bill Ackman designed solely to bet on Target shares. I think Target's rebirth may not be long-lived. Piqqem Sentiment for Target is neutral. Investors may be giddy today but they should consider the obstacles to a full-blown revival.

Here's why. The company's growth in groceries just means more reliance in a notoriously low-margin and fickle consumer environment where they compete with brutal sharks such as Costco and Wal-Mart. Getting into the food biz is nothing to crow about, but that's just what the Target CEO Greg Steinhafel did on the conference call when he said the chain was seeing real gains in food shopping at Target stores.

Investors in luxury leather goods maker Coach Inc. (NYSE: COH) saw their shares tumble earlier this week when the company announced that profit fell 14% in its second fiscal quarter.

Coach earned 67 cents per share for the quarter compared to earnings of 69 cents per share in the year-ago quarter, and sales fell 1.8% to $960.3 million. Gross margin narrowed to 72.1% from 75.4% last year.

Like many other companies, Coach did not provide guidance for the balance of the fiscal year, signifying its lack of visibility going forward. But the company did try to assure investors by pointing to its nearly debt-free balance sheet and large cash position. Shares fell by as much as 15% during trading on Wednesday, but rallied to halve that loss later in the day.

In order to "protect our brand identity," CEO Lew Frankfort said the company resisted discounting during the holiday season. It paid a steep price to do so, because other retailers' heavy discounts hurt traffic at Coach's stores and in department stores.

It doesn't take a genius to project that earnings reports will reflect slow retail sales activity in the last quarter of 2008.

In fact, reports in the last few days have, for the most part, reflected lower results than had been projected by the companies and the analysts following them.

The first read of the third-quarter results for Supervalu (NYSE: SVU) appeared to confirm that the company was performing consistent with the trends. SVU reported a loss of $13.95 per share, mostly resulting from a $3.3 billion charge for the writedown of goodwill and other intangible assets.

The reality is, however, that Supervalu is performing better than many of their competitors, such as Wal-Mart (NYSE: WMT), which reported sales and earnings well below expectations.

In its report to investors, SVU lowered its guidance for the full fiscal 2009 year to reflect the impact of higher commodity prices and cautious consumer spending.

If you are addicted to fashion, then I have good news that should brighten your shopping days. Macerich Co. (NYSE: MAC) announced Tuesday that retailer Nordstrom Inc. (NYSE: JWN) will become the anchor at Santa Monica Place after the mall reopens.

The mall itself, which is scheduled to reopen in the fall of 2009, is seeing a major renovation from an enclosed shopping center to a three-level, 550,000-square-foot open-air retail plaza linking to the Third Street Promenade.

Leading fashion specialty retailer Nordstrom has signed a letter of intent to open a three-level, 122,000-square-foot store in the fall of 2010. "The extraordinary appeal of Nordstrom is a great match for this exceptional market, and for what we believe will be a one-of-a-kind retail project two blocks from the beach in downtown Santa Monica," Randy Brant, executive vice president, real estate, for Macerich stated.

They say it's never too early to start getting ready for the upcoming school year, and Tuesday, Staples Inc. (NASDAQ: SPLS) announced it was officially kicking off the back-to-school shopping season. This came as a reaction to a survey showing that parents would indeed like to know when they could start finding school supplies on store shelves.

And what can be easier than establishing an official start to the back-to-school shopping season? Based on the example of Black Friday, which announces the start of the winter holiday shopping season, Staples followed the same logic and decided to declare July 8 as the official opening day of the 2008 back-to-school shopping season. Staples is serious about setting an official precedent, and celebrated it by ringing the bell to open the NASDAQ Tuesday.

"Staples is giving parents a clear road map of where and when to the find the best products and deals this season," the company stated. But the more apparent reality is that the current economic environment has consumers more closely watching their spending, while at the same time stores are trying to do anything they can to get shoppers through the doors.

Shares of retailer Family Dollar Stores Inc. (NYSE:FDO) have been taking a hit in early trading as the company slashed its full-year earnings outlook amid tumbling market conditions.The retailer was able to post better-than-expected earnings numbers but this was not enough to reassure investors who pushed the stock down over 1%.

Family Dollar Stores announced that its second quarter profit had dropped 30% to $63.3 million, down from $90.5 million reported in the same period a year ago when the company benefited from an extra week of holiday sales. The retailer posted quarterly earnings of 45 cents a share, slightly higher the 42 cents a share that analysts expected.

The company posted a drop of 6% in its second-quarter revenue to $1.83 billion, down from $1.95 billion a year earlier. Analysts forecast revenue of $1.84 billion in the quarter, according to Thomson Financial. The drop in revenue came as the retailer had to face a difficult consumer environment brought by the U.S. housing market slowdown, high gas prices and credit crisis.

Staples Inc. (NASDAQ: SPLS), a supplier of office products and a fierce competitor of both OfficeMax (NYSE: OMX) and Office Depot (NYSE: ODP), reported earnings for the fourth quarter yesterday. Excluding an extra calendar week, Staples saw its net sales rise by 8% to $5.3 billion and its diluted earnings per share rise by 15% to $0.47. For the full year, again excluding the extra week, net sales increased 9%; adjusted diluted earnings per share rose by 15%, coming in at $1.42. The full-year results included various adjustments related to tax issues, litigation, and stock compensation.

The numbers are okay, I suppose, but they don't necessarily make me want to jump into the stock. For one thing, same-store sales for North America declined 3% for the year (they did rise a modest 2% in Europe, however). For another, the stock is only yielding about 1.5% right now -- I'd wait for a bigger yield before thinking about Staples. Yes, it's true that the company increased its annual dividend by 14%, but I'll tell you something about that -- I am not a fan of annual dividends. I'd rather get my payout spread throughout the year.

Staples is a major brand in office supplies, and I do shop there. But nothing about this earnings report makes me want to check the retailer out any further, at least at this time. I'll have to see a few more quarters to see how the company handles the current economic malaise; for now, there are better ideas out there for one's investment dollars.

Shares of department store retailer Sears Holdings Corp. (NASDAQ: SHLD) have moved higher this morning, despite the fact that the company posted a 47.5% decline in fourth-quarter profit, hurt by increased markdowns and weak sales of its products.

The retailer announced that its quarterly profit dropped to $426 million, or $3.17 a share on declining margins as sales at its Kmart and Sears stores slipped due to the weak U.S. economy and increased competition. These numbers are down from $811 million, or $5.27 per share reported in the same period a year ago.

Included in the company's earnings numbers was a one-time gain related to the sale of some assets. Excluding that, Sears earnings numbers would have come at $3.04 per share. Analyst estimates (which typically exclude one time items) was for $3.10 per share in the quarter.

After home improvement retailer Lowe's Cos. (NYSE: LOW) posted a 33.4% decline in its fourth-quarter profit yesterday, it was its main competitor Home Depot Inc. (NYSE: HD)'s turn to step up to the plate and impress Wall Street. As Trey Thoelcke discussed, the world's largest home improvement store chain managed to top estimates only once in the past six quarters, and current earnings numbers were not too encouraging either.

Home Depot reported that its quarterly profit slipped more than 27% to $671 million as the slumping U.S. housing market brought the first annual decline for the company's sales. The retailer posted earnings of 40 cents a share, falling short of analyst estimates for a profit of 43 cents a share.

Looking at revenue, Home Depot saw an increase of 1.5% to $17.66 billion, up from $17.4 billion a year earlier, as the largest U.S. home-improvement retailer benefited from an extra week during the quarter. Excluding that, sales would have dropped 4.7%. Analysts forecast revenues of $18 billion for the quarter, according to Thomson Financial.

This afternoon after the market closed, retailer Abercrombie & Fitch (NYSE: ANF) posted its second quarter numbers, and the teen retailer came in above analyst estimates for the quarter.

Shares of the company have moved 1.4% higher in after hours trading as a result of the company showing earnings of 88 cents per share, a penny above the 87 cents a share that Wall Street was expecting. Total net income in the quarter was $83.1 million, up from $65.7 million during the same period last year.

Amazon.com (NASDAQ: AMZN), the global internet on-line retailer, reported amazing results once again. Some highlights include:

• Free cash flow for the quarter was $700 million, up from $375 million last year, or up 86%
• Return on invested capital (ROIC) jumped from 23% to 39%, with the on-line retailer forecasting it to jump triple digits
• Revenue growth was 35%, with operating profit growth up 149%

What is also interesting, from a company that is reaching its high-growth phase perspective, is that Amazon's shares outstanding for the past year are down 2%. WOW! Typically, the opposite is true and shares outstanding goes up to reward employees with stock options.

Another interesting point is Amazon's forecast for triple digit ROIC, which is a very similar path Dell Inc (NASDAQ: DELL) followed in the late 1990s. During this period as Dell's ROIC ramped, the stock went through the roof for a good three or four years.

I'd stay with Amazon as it enters its hyper growth phase.

Hot Topic Inc. (NASDAQ: HOTT) reported better than expected same store sales last night, down only 4% versus a consensus decline of 6.7%.

The company, which sells alternative music and pop culture apparel and merchandise to teens, has cut back on promotional activity with inventories becoming more lean, a positive for future quarter performance. Further, its new story formats continue to do well and trends at Torrid remain solid.

We blogged earlier in the week that Hot Topic may be setting the foundation for a meaningful turnaround later this year and going into 2008. The stock is way off from its $30 high and is now at $11. SAC Capital has accumulated 5.1% of Hot Topic stock, or 2.3 million shares, up from the 245K shares it had disclosed at the end of the first quarter.

Hot Topic, with movies like the Transformers and a new generation of video game consoles and games coming to market, will have ample supply of trendy new products to sell and support a nice turnaround. The stock is up 49 cents in trading today.