I was doing some research work and surfing on the great tech blog, TechCrunch, when an article caught my eye. (Actually, I use techmeme to search for important tech stories and came across the aforementioned article -- but, that's not important right now.)
The article was about a $20 million infusion by the Carlyle Group and H.I.G. Ventures in a Southern California-based company named REVShare. Your friend and mine, Google (NASDAQ: GOOG), has made a push into Cost-Per-Action (CPA) advertising. CPA advertising is the holy grail for advertisers, because the advertiser only pays when an action he defines (like purchasing a product) occurs. This has long been a mainstay of internet advertising, as it's relatively easy to gauge such metrics. Commission Junction, part of ValueClick, (NASDAQ: VCLK) has been making a living at this for a long time (in relative web years). Television, on the other hand, has always been a slippery bugger.
The article was about a $20 million infusion by the Carlyle Group and H.I.G. Ventures in a Southern California-based company named REVShare. Your friend and mine, Google (NASDAQ: GOOG), has made a push into Cost-Per-Action (CPA) advertising. CPA advertising is the holy grail for advertisers, because the advertiser only pays when an action he defines (like purchasing a product) occurs. This has long been a mainstay of internet advertising, as it's relatively easy to gauge such metrics. Commission Junction, part of ValueClick, (NASDAQ: VCLK) has been making a living at this for a long time (in relative web years). Television, on the other hand, has always been a slippery bugger.
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