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ring tones posts

Vringo Wants to Ring Up an IPO

Posted Jan 29th 2010 1:30PM by Tom Taulli (RSS feed)
Filed under: Google (GOOG), Initial Public Offerings

Roughly a third of all mobile users download ringtones and 40% change them on a frequent basis (according to a study from Ipsos MediaCT). More importantly, ringtones are a lucrative source of revenues for mobile carriers and content owners.

To keep up the innovation, the next phase in the market is actually video ringtones. And this is the focus of Vringo, which has filed to go public.

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Skype jumps on the music download bandwagon

Posted Apr 25th 2006 2:47PM by Sarah Gilbert (RSS feed)
Filed under: Products and Services, Launches, Competitive Strategy

Skype, long the darling of VOIP newbies like me, is nothing if not a bandwagon-jumper. The company, acquired by eBay last September, has never stayed true to its phone calling roots, dabbling in everything from instant messaging to voicemail to videocasting. And we know it: everybody's doing ring tones.

The latest bandwagon, straight from the playbooks of the rest of the phone calling world: music downloads. Today Skype signed agreements with a number of the music biggies, including Warner / Chappell Music, EMI Music Publishing, and Sony / ATV Music Publishing. These agreements will allow Skype to distribute many of its ringtones "lawfully" (was it unlawful before, I wonder?) from artists like Madonna, Depeche Mode, and the Red Hot Chili Peppers.

So I've got to know: how long before Skype launches a campaign where they play some hip-shaking song from the most commercially over-exposed group on television, the Black-eyed Peas? I predict it won't be long.