
During Apple's recent
3rd Quarter earnings report analysts asked a few illuminating questions that give some insight into a couple stumbling blocks Apple faced during the last quarter. Japanese sales have fallen 10% year over year, and the new MacPro might not be selling as well as Apple would like.
In the conference call Apple Computer, Inc (NASDAQ: AAPL) admitted that there still seems to be some delay in MacPro purchasing sales, and that this is due to Adobe's Creative Suite not being a Universal Application. While Apple is proud of the technical achievement of having switched all its units over to Intel chips, this involves application developers needing to create new code to take advantage of the new architecture. Apple's OS provides a form of emulation called
Rosetta that due to the power of the new Intel chip runs applications compiled for the PowerPC chip just as fast on the Intel chip through some seamless emulation. But to get full advantage of Intel's increased speed and power, applications must be tailored for the new chip. Applications thus tailored are 'Universal Applications.'
Some advanced MacPro users are faced with laying out money for a machine that will currently run a program that will not offer significant speed bumps until is readied for the Intel chip. It's no surprise they're not necessarily ready to move away from their G-5 PowerMacs. I'll bet there have been a few calls to Adobe from Apple. Apple will needing a Universal version of Adobe to help move sales of the MacPro in the next quarter.
Apple is facing an additional slow down in Japanese sales: a 10% drop. Although as Apple pointed out in their conference call, revenue was actually *up* due to strong iPod sales. Apple admitted they were 'not pleased' with the 10% drop, and that they will be looking into it. In mid-July Apple's chief of marketing Joshiaki Sakito
resigned. It looks like Apple is still struggling there.
Tobias Buckell is an author, freelancer, and professional blogger. He owns shares in Apple.