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Passenger annoyance has been on the rise over the past year, as airlines have found new and unusual fees to charge passengers. European low-cost carrier Ryanair (NASDAQ: RYAAY) has been at the tip of the spear, at one point considering a charge for access to the lavatory. The hidden secret in all this is that it works.
Ryanair's latest fee is nothing short of brilliant. The airline is now slapping customers with a €10 ($14) charge for printing boarding passes at home ... and €40 ($55) to do so at the airport. Since there's no other way to get your boarding pass, this translates to a minimum fee of $14 per flight (with a few small exceptions). Given the company's price advantage in the short-haul European space, the move is unlikely to drive passengers to competitors.
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