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Why Circuit City was electrocuted

Circuit City Stores (NYSE: CC) filed for bankruptcy. It was only a matter of time as the clock started ticking in March 2007. The CEO who sent Circuit City into its doom loop got fired in September. Today, its new CEO James Marcum, "leveraged its history" into bankruptcy.

I first posted about Circuit City's egregious mis-management here. The problem was that its former CEO, Philip Schoonver, had the brilliant idea of cutting costs by firing its 3,400 top people. The people he fired happened to be the ones who knew what they were talking about when it came to electronics and those sales people went to work for the competition, taking their customers with them. The result for Circuit City was a plunge in sales and bigger losses. And Circuit City's board took way too long to realize the error of its ways.

Now shoppers looking for holiday bargains can go into the Circuit City stores and try to get deals. The fate of Circuit City will serve as an important lesson for any manager: There's a smart way to cut costs and a dumb way. The dumb way is to fire the experienced sales and service people who keep your customers coming in the door. The smart way is to figure out which parts of your company are not adding value to customers and eliminate them.

Schoonover chose the dumb way and he bankrupted the company.

Peter Cohan is president of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter. He has no financial interest in Circuit City securities.

The week in preview: End-of-quarter expectations

Even if the national headlines weren't already providing enough focus on the economy, plenty of economic data is due out as the month and the quarter wind down. U.S. economic data scheduled to be released this week include:

Other economic events scheduled for this week include:

Continue reading The week in preview: End-of-quarter expectations

Earnings highlights: Nike, Research in Motion, Lennar, GE and others

The quarter is winding down, and here are some highlights from this past week's earnings coverage from BloggingStocks:

Also, are analysts' expectations for the the coming year too optimistic?

Upcoming quarterly reports include Circuit City (NYSE: CC), Walgreen (NYSE: WAG), Pepsi Bottling Group (NYSE: PBG), Constellation Brands (NYSE: STZ), Marriott International (NYSE: MAR), Family Dollar Stores (NYSE: FDO).

Visit AOL Money & Finance for more earnings coverage.

Circuit City electrocutes CEO

Circuit City Stores Inc (NYSE: CC) waited until its CEO had destroyed 91% of its shareholder value before dumping Phil Schoonover. The Washington Post reports he made $6.5 million last year and there is no word on his severance package -- I wonder why. As I posted 18 months ago, Schoonover had a hair-brained scheme to save costs by firing his top 3,400 sales people. They took their customers to the competition and Circuit City's revenues and profits tumbled. Since that day in late March 2007, Schoonover's less than bright strategy helped take its stock from $18.53 to $1.70.

Schoonover's management move proved to be an excellent case study in what not to do. One of the most fundamental management concepts is that if you have good employees and treat them well, they will provide better service to your customers. And the happy customers will keep coming back. Conversely, if you treat employees badly, they will treat customers with contempt and you'll have to spend lots of money on marketing to bring in new customers who will just up and leave after their first unpleasant experience.

In January I received an unsubstantiated -- and ultimately false -- rumor that Schoonover was about to be replaced. What is so striking to me is that Schoonover got paid to make such an unprofitable move and then stuck around so long to oversee the resulting damage. Circuit City's new CEO, James Marcum, told BusinessWeek: "We believe that by fine-tuning our focus and strategies we will be able to leverage this history and build a stronger future for the company."

We'll see how well "leveraging this history" will work.

Peter Cohan is president of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter. He has no financial interest in Circuit City securities.

The head of Circuit City finally leaves

Based on the company's performance, the head of Circuit City (NYSE: CC) should have left a year ago. Instead, he left yesterday and it will not help the retailer one little bit.

According to The Wall Street Journal, the company's board forced out Philip J. Schoonover, who served as chairman, president and chief executive officer. He had been around for four years and during that time, earnings had gotten worse. Perhaps that was not his fault.

Circuit City may simply be too small to compete with operations like Best Buy (NYSE: BBY) and Wal-Mart (NYSE: WMT). It does not have their number of stores or their balance sheets to readily add new locations.

Circuit City tried to find a buyer but had no luck. That is hardly Schoonover's fault. No one wants a third-tier electronics retailer that is losing money. The company's shares are at $1.70, down from a 52-week high of $9.65. If Circuit City cannot find at buyer at that price, it is not going to be sold.

CC can put a chimp or the Queen of England into the top job; it will not matter. The company is beyond saving. Call the Chapter 11 lawyers.

Douglas A. McIntyre is an editor at 247wallst.com.

Circuit City's fired workers taking sales out the door?

When Circuit City Stores (NYSE: CC) shocked the retail world a few months ago by stating it would effectively fire 3,400 higher-paid employees and replace them with lower-paid employees, most of us were slightly aghast. After all, this kind of brutal honesty was not what the industry was used to. It also exposed Circuit City management as incompetent spendthrifts. Cutting costs is one thing, but messing with long-term employees in a fashion like this can completely destroy employee morale and make nobody want to be employed by your organization.

Now, capitalistic economies survive by openness and competition, and Circuit City was free to make this decision. There is no law against it. At the same time, one large misstep (like many smaller ones) can completely ruin a company. I'm not sure that is happening to Circuit City yet, but there are some signs this may be happening. In standard and deplorable fashion, Circuit City CEO Philip Schoonover is taking home huge compensation amounts while the company he leads sucks the marrow from its own existence. Since this ground has been covered many times, I'll move on.

Circuit City's admission that it saw the first quarterly sales drop in over three years should be a huge wake-up call to its management and especially the board. If the board is supposed to be the guiding light behind large company decisions, this one is on life support. Did the effect of all those firings in recent months help Circuit City see a huge sales drop in its more recent quarter? If those two factors can ever be correlated, then it will show what many of us are already thinking -- human talent, although thought to be expendable, can make or break you.

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Last updated: November 10, 2009: 09:11 AM

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