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Starbucks setting a new trend by promoting movies for a cut of the action?

Yesterday we learned that Starbucks (NASDAQ: SBUX) is taking another shot at the movie promotion business by pushing (for a cut of the action) the National Geographic movie "Arctic Tale." Starbuck's initial effort, last year's "Akeela and the Bee," had indifferent results.

While most of the big releases for 2007 already have commercial tie-ins, I thought about other companies that might make money by offering some targeted marketing. Perhaps

And, as a special subscriber gift offer promotion,

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Best & Worst: Tom Cruise, consummate dealmaker and celebrity we love to hate

This post is written as part of AOL Money & Finance's Best & Worst 2006. If you think that Tom Cruise makes too much money, cast your vote.

Long-considered one of the big guns in Hollywood, Golden Globe Award-winning actor and producer Tom Cruise is the only actor to have six consecutive $100 million plus blockbusters to his credit.

His acting career began when he was sidelined from the high-school wrestling team by an injury and he auditioned for and won a role in the school production of Guys and Dolls. He became a star after dancing in his underwear in the 1983 film Risky Business, for which he reportedly earned a measly $75,000. After 1986's Top Gun put Cruise in the six-figure salary range, he earned his first Razzie Award nomination for 1988's Cocktail. Critically acclaimed Rain Man, Days of Thunder, and A Few Good Men followed. In 1996 he starred in and produced Mission Impossible, the first in the blockbuster franchise, and earned an Academy Award nomination for his role in Jerry Maguire. Later blockbusters include Minority Report, The Last Samurai, and War of the Worlds (which reportedly earned him $70 million plus a percentage of the profits, as well as more Razzie nominations).

But in recent years his personal life has begun to attract more attention than his film roles, notably Cruise's very public advocacy of Scientology and anti-psychiatry statements, coupled with the tabloid speculation about his romantic relationships. In May 2005, during an interview on the Oprah Winfrey Show, Cruise unexpectedly leaped onto the couch to profess his love for Katie Holmes, an incident that was voted #1 of 2005's Most Surprising Television Moments on a countdown on E!. Economic damage due to Cruise's controversial public behavior and views was cited as one reason for the end of the 14-year relationship between Cruise's production company and Paramount Pictures.

Continue reading Best & Worst: Tom Cruise, consummate dealmaker and celebrity we love to hate

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