ComScore (NASDAQ: SCOR) is up 12% on strong earnings.

Conexant (NASDAQ: CNXT) is up 11% after reporting a good quarter.

GM (NYSE: GM) is off 7% on huge write-offs.

Biogen Idec (NASDAQ: BIIB) is off 23% on news that one of its drugs creates severe complications.

Stocks may trade differently in the pre-market than they do in the regular session.

Douglas A. McIntyre is an editor at 247wallst.com.

Minyanville's Sean Udall dares to share the kind of keen insight and actionable information you won't find in any prospectus. Here he discusses some players in the tech sector. For more original thought, visit www.minyanville.com.

SuccessFactors (NASDAQ: SFSF): The stock prices secondary at $11.80 and is holding pretty tough. I'm watching this one pretty closely and was hoping for some post-secondary weakness to possibly add a starter here. A pretty good balance sheet just got better, but I guess the question is, "What is it going to do with that cash?"

Digital TV Holding (NYSE: STV): This company may have made a bottom recently and the deal announced today is exactly what the company talked about in its last quarterly call. I've commented on the possibility of it securing more revenue streams (partnering for recurring advertising revenue) in the past. It looks to be developing the conduits to deliver on that.

comScore (NASDAQ: SCOR): Google (NASDAQ: GOOG) news is hurting the stock badly. I sold my mine some time back after that series of paid click reports ahead of Google's last quarter that proved to be quite inaccurate. All that aside, I don't think comScore's core business is going to disappear within a compressed time frame and may be worth a long side trade if it moves near or under $20. I'll leave it be and see what develops, as the knife could cut further.

Websites are naked now and have no way to find more clothing. Google (NASDAQ: GOOG) has finally launched the much-rumored service, Trends For Websites. It measures daily unique visitors for all but the smallest internet properties.

The first reaction to the product is that it will hurt paid services like comScore (NASDAQ: SCOR), but the change Google is making runs deeper than that. No website of any kind, in any part of the industry, will be able to keep its traffic trends from its advertisers, or its competition.

As an example, traffic to msnbc.com has been rising recently. Traffic to CNN.com is not doing as well.

Democracy has hit the internet in many ways, but having a chance to keep confidential traffic data had not made it into that realm. Web publishers had some privacy about the size of their businesses. Now, that has changed, too.

Douglas A. McIntyre is an editor at 247wallst.com.

MAJOR PAPERS:

• The Wall Street Journal's "The Game" column speculates that one of the results of the Bear Stearns crash could be the push of investment banks and commercial ones closer together, which could result in better handling of volatility with more stability. Some observers think Merrill Lynch & Co (NYSE: MER), Morgan Stanley (NYSE: MS) or The Goldman Sachs Group Inc (NYSE: GS) could go that route by buying a commercial bank. Any move would force them to adhere to better reserve ratios, affect short term bank funding, and shrink balance sheets.
• The Wall Street Journal reported that Google Inc (NASDAQ: GOOG) will soon make available a new service that measure hits on the Internet with the intent of helping advertisers decide where to buy ads online and would directly compete with comScore Inc (NASDAQ: SCOR) and Nielsen Online. Ad executives said Google's method could make targeting markets more efficient.
• A Manhattan judge dismissed four claims made by American International Group Inc (NYSE: AIG) in its fight to regain control of a block of its shares held by Starr International, a company that once founded a lucrative compensation plan for AIG executives. AIG believes the shares held by Starr should continue to be used to fund employee compensation, the Financial Times reported.

WEB SITES:

• According to Scorpio Partnership, Bloomberg reported that UBS AG (NYSE: UBS) and Merrill Lynch had slower growth in assets under management last year due to losses connected to the U.S. subprime crisis.

At a meeting yesterday, everyone had a smartphone. It's just standard nowadays.

But whose keeping track of the metrics on these devices? Well, one of the top players is M:Metrics. This week the company agreed to sell out to comScore, Inc. (NASDAQ: SCOR) for $44.3 million and 50,000 stock options.

It's a savvy deal. According to the investor conference call, comScore's CEO, Dr. Magid Abraham, said that M:Metrics is a "significant" player in the space and has a three-year lead. Yes, in the topsy-turvy tech world, that's a big deal.

M:Metrics has a variety of products, with more than 180 customers. For example, MobiLens allows for a monthly online surveys of mobile phone usage from more than 40,000 users. Next, MeterDirect is an on-device meter, which is used by 4,000 users of smartphones and is compatible with 280 device models. Finally, there is M:Ad. As the name implies, this tracks mobile ads.

No doubt, mobile is going to be a big growth driver for comScore. Apparently, the revenue contribution could be 10% or more by 2009 as mentioned on the conference call.

Plus, comScore should derive some cost savings (from its well-developed infrastructure) as well as cross-sale opportunities (from its extensive product offerings). Actually, there is little customer overlap between the companies.

Wall Street seems to like the deal. In Thursday's trading, comScore's shares were up 5% to $24.68.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates MergerBook.com.

There have been concerns that the rate at which people clicking on the text ads next to Google (NASDAQ:GOOG) search results has been falling. These concerns caused spirited debate before the company's last earnings report and may have even pushed the firm's stock price down. But earnings were excellent, and much of the fear went away.

Now it turns out the Google ads are doing better and better, and clicks on ads at rivals are falling. The Wall Street Journal, using comScore (NASDAQ: SCOR) data, reports that Google's performance improved in April and "Paid clicks for Microsoft Corp (NASDAQ:MSFT) and Yahoo Inc (NASDAQ:YHOO) meanwhile declined during the month, according to the data." The paper reports that Google's performance in the U.S. was 20% ahead of expectations.

Good for Google, but very bad for its two chief rivals. The information indicates that even if Microsoft buys Yahoo!, the combined operation will have a much smaller market share in search than Google, and its advertising will perform worse. If Microsoft and Yahoo! stay separate, their uphill battles could face extremely long odds.

From all the data available, Google's search technology brings back better results for consumers. Its technology for matching ads to searches also appears to work much better. The fight for the domination of this critical portion of the internet is over. The only question is whether the second and third place firms can make money long-term.

Douglas A. McIntyre is an editor at 247wallst.com and author of the Ten Stocks Under $10 letter.

MOST NOTEWORTHY: ComScore, Duke Realty, Nordstrom and Sun Healthcare were among today's noteworthy upgrades:

• ComScore (NASDAQ: SCOR) was upgraded to Outperform from Perform at Oppenheimer to reflect the strong Q1 report and strong customer additions.
  
• Duke Realty (NYSE: DRE) was upgraded to Outperform from Market Perform at Wachovia upgraded based on valuation.
  
• Nordstrom (NYSE: JWN) was upgraded to Outperform from Neutral at Credit Suisse.
  
• Sun Healthcare (NASDAQ: SUNH) was upgraded to Outperform from Market Perform at Friedman Billings based on valuation and notes the Medicare rate cuts will be as drastic as feared.

OTHER UPGRADES:

• MedAssets (NASDAQ: MDAS) was upgraded to Buy from Neutral at Piper, which thinks the company's acquisition of Accuro will strengthen its revenue cycle management offering, and the firm believes the tight credit markets make the company's MedAssets a compelling product in the short-term. In addition, Piper notes that the company has recently had success with large hospital systems.
  
• Jones Apparel (NYSE: JNY) was upgraded to Buy from Neutral at Merrill citing sales expectations for the l.e.i. brand at Wal-Mart (NYSE: WMT) and margin improvements from leaner inventories.
  
• Affiliated Computer (NYSE: ACS) was upgraded to Buy from Hold at Jefferies based on valuation and expectations for better bookings.

Bank of America downgraded GAP (NYSE:GPS) to "neutral" according to Briefing.com. The news service also reports that Citigroup has downgraded Priceline (NASDAQ:PCLN) to "hold" from "buy"

RBC Capital Markets said that sales at Digital River (NASDAQ:DRIV) were above its estimates and kept its "outperform" rating on the stock, according to the AP.

ComScore (NASDAQ:SCOR) was raised to "outperform" at Oppenheimer according to 24/7 Wall St.

Douglas A. McIntyre is an editor at 247wallst.com.

Google (NASDAQ: GOOG) is up 18% after strong earnings.

E*Trade (NASDAQ: EFTC) is up 12% on a good quarterly report.

China Grentech (NASDAQ: GRRF) is down 12% on poor results.

comScore (NASDAQ: SCOR) is off 8% on inaccurate data regarding Google's advertising.

Stocks may trade differently in the pre-market than they do during the regular session.

Douglas A. McIntyre is an editor at 247wallst.com.

MOST NOTEWORTHY: Apple, AstraZeneca and KLA-Tencor were today's noteworthy upgrades:

• Thomas Weisel upgraded Apple (NASDAQ: AAPL) to Overweight from Market Weight, citing a re-set in FY08 expectations and expected growth from Mac market share gains, accelerating iPhone revenue growth and increased iPhone ASPs.
  
• WestLB upgraded shares of AstraZeneca (NYSE: AZN) to Add from Hold as they believe the company's growth in core franchises are being overlooked.
  
• Citigroup upgraded KLA-Tencor (NASDAQ: KLAC) to Buy from Hold , as they believe several near-term catalysts are likely to develop against an increasingly favorable cyclical backdrop. They think KLAC's near-term business is better than most think and maintain a $56 target on the stock.

OTHER UPGRADES:

• Goldman upgraded Anglo American (NASDAQ: AAUK) to Buy from Neutral and added shares to the Conviction Buy List.
  
• UBS (NYSE: UBS) was upgraded to Buy from Neutral at Merrill and added to the Europe 1 List.
  
• Jefferies raised comScore (NASDAQ: SCOR) to Buy from Hold.

It's always interesting to see what online audience and traffic measurements have to say about overal web use; traffic, number of users, website loyalty, etc. Now that Time Warner Inc. (NYSE: TWX) AOL is acquiring the UK-based social networking site Bebo.com for some $850 million, the site measurement companies are showing their own data. Notice that every one generates a different result.

When you look below, you'll see that all web measurement tools and methods generate different results.

Cognizant Technology (NASDAQ: CTSH) is up 14% on good earnings.

Aruba Networks (NASDAQ: ARUN) is trading down 23% on a weak quarterly report.

MBIA (NYSE: MBI) is off 12% on news of a secondary offer to raise money.

comScore (NASDAQ: SCOR) is selling off 13% on a weak quarter.

Stocks may trade differently in the pre-market than they do in the regular session.

Douglas A. McIntyre is an editor at 247wallst.com.

MOST NOTEWORTHY: ComScore (SCOR), Lowe's (LOW) and Home Depot (HD) were today's noteworthy initiations:

• ComScore (NASDAQ: SCOR) was initiated with an Outperform rating and $35 target at Oppenheimer. The firm said SCOR operates in a high growth sector with a sustainable competitive advantage and attractive valuation.
  
• Jefferies assumed coverage of Lowe's (NYSE: LOW) and Home Depot (NYSE: HD) with Hold ratings and a $24-$26 target and $25-$27 target, respectively. The firm expects further downward EPS revisions as the housing recession extends.

OTHER INITIATIONS:

• Jefferies initiated Energy XXI (NASDAQ: EXXI) with a Buy rating and $7 target.
  
• Select Comfort (NASDAQ: SCSS) was initiated with a Market Perform rating at Raymond James.
  
• Oppenheimer started Omniture (NASDAQ: OMTR) with an Outperform rating and $34 target.

MOST NOTEWORTHY: Linc Energy, Equinix and Smith & Wesson were today's noteworthy initiations:

• Merriman initiated Linc Energy (OTC: LNCGY) with a Buy rating and believes the company is well-positioned to become a large producer of ultra-clean, high quality diesel fuel, at extremely high margins.
  
• Equinix (NASDAQ: EQIX) was assumed with a Buy rating and $120 target at Deutsche Bank. The firm thinks the company continues to benefit from favorable industry dynamics as customer demand continues to outstrip supply of new co-location space industry-wide.
  
• Susquehanna is positive on Smith & Wesson's (NASDAQ: SWHC) leading market position in the handgun market and top line growth. The firm started shares with a Positive rating.

OTHER INITIATIONS:

• ComScore Inc. (NASDAQ: SCOR) was reinstated with an Outperform rating at Credit Suisse.
• UBS initiated Willbros Group (NYSE: WG) with a Buy rating and $4 target.
  
• Lazard started BladeLogic (NASDAQ: BLOG) with a Hold rating.

As business has discovered, successful methods of advertising on the Internet are constantly changing and keeping up requires expert help. There is an outfit in Reston, Virginia that stays abreast of the latest trends by constantly surveying a very large group of online consumers.

comScore (NASDAQ: SCOR) quantifies behavior in the digital world, on the basis of responses from a global cross-section of more than two million consumers. These panelists have given comScore permission to confidentially capture their browsing and transaction behavior. They also participate in survey research that captures and integrates their attitudes and intentions. Company analysts use the information so obtained to help corporate customers enhance their marketing initiatives. comScore serves more than 700 clients, including Best Buy (NYSE: BBY), Merck (NYSE: MRK) and Expedia (NASDAQ: EXPE).

The firm pleased investors earlier in the week, when it issued upside guidance for Q3 results. Management now sees EPS of 15-17 cents and revenues of $22.1-22.5 million. On average, analysts had been looking for 12 cents and $21.89 million. The company expects adjusted EBITDA to be in the range of $4.2-4.6 million, compared to previous guidance of $3.4-3.5 million.