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Tonight on MAD MONEY, Cramer was oh-so-ready for happy hour. When he's drinking, it's cheap Scotch. When he's picking stocks, he's influenced more by the liquor store's top shelf. Cramer said he likes Diageo plc (ADR) (NYSE:DEO), because it controls 60% of the world's top liquor brands. The company has great segments, brands, and BRIC. He said Diageo can charge a premium thanks to the superior branding of its blends.

He mentioned that the company's Johnny Walker Blue is just a slightly better blend than the other Johnny Walker premium pours, not quite as good as single malt scotch. The company's BRIC (Brazil, Russia, India, and China) efforts are really paying off. Diageo (DEO) closed up 0.4% at $72.50 and traded up another 0.55% to $72.90 after he commented on this in after-hours. He thinks this is a must-own stock.

Cramer drinks cheap Scotch, picks Diageo originally appeared on BloggingStocks on Fri, 20 Oct 2006 18:40:00 EST. Please see our terms for use of feeds.

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