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MSFT retail: They laughed at Apple

As you walk by the corner of East 59th Street and Fifth Avenue, it's hard to miss Manhattan's temple to retail tech. The Apple (NASDAQ: AAPL) store stands out amid the older, more traditional stores in the area -- both for its giant glass cube and what happens when you descend into it. So, is it so hard to believe that Microsoft's (NASDAQ: MSFT) move into the space could be successful?

At the turn of the century, the notion of Apple stores was mocked, with BusinessWeek proclaiming in May 2001, "Sorry, Steve: Here's Why Apple Stores Won't Work." Of course, it turns out BusinessWeek is what doesn't work, as evidenced by its recent acquisition by Bloomberg.

Continue reading MSFT retail: They laughed at Apple

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Last updated: May 29, 2012: 03:10 AM

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