It's probably old news already to most of you but it bears repeating that Mazda, a division of Ford Motor Co. (NYSE: F), has announced that it shall completely scrap all 4,703 vehicles which were on board the ill fated Cougar Ace freighter that ran into trouble off the coast of Alaska on July 23, 2006. Initially, Mazda had announced that the vehicles would not be sold as new but left the matter open for discussion pending investigation by corporate engineers and others.

While this scrapping of vehicles is certainly a kick in the pants to Mazda and its insurers, it shows me that Mazda and its parent company, Ford, don't consider short-term profit to be paramount to long-term company image and consumer perception. It's possible that Mazda could have marketed all those 4,703 vehicles as "not like new" and never had a problem, but it's equally likely that such a move could have come back to bite them in a major way. I applaud this decision. Kudos to Mazda and Ford.

On a different note, Mazda has just made delivery of its first two gasoline / hydrogen rotary powered automobiles. These RX-8 Hydrogen RE cars allow the driver to choose between the two fuels "on the fly." The rotary power plants have long been a staple of Mazda engineering and from what I read in the blogosphere, Mazda enthusiasts are quite pleased with them. The vehicles have been leased to corporate fleet customers in Japan and will be closely monitored as a part of the Japan Hydrogen and Fuel Cell Demonstration Project. Both the manufacturers and the recipients are very pleased with this accomplishment.

Read more about this Mazda accomplishment at www.autoblog.com

Mazda is making some big, bold and responsible moves originally appeared on BloggingStocks on Mon, 18 Dec 2006 14:37:00 EST. Please see our terms for use of feeds.