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Katherine Heigl, the luminous actress of ABC's Grey's Anatomy, feature film Knocked Up (and ... ummm ... Roswell) fame, is parlaying her alter-ego's successful stint as a surgical intern at the fictional Seattle Grace Hospital into the world of fashion. Marking the first time a celebrity has entered the world of medical wear, the actress is pairing with privately held, Dallas-based Peaches' Uniforms to introduce a line of "fashion-forward scrubs," most pieces of which will be priced under $25. This is an idea that ABC parent Walt Disney Co. (NYSE: DIS) probably wish it thought of first.
According to an article on Entertainment Tonight's website, the line will feature four different styles of uniforms -- "London," "Connecticut," "Los Angeles," and "Seattle," -- all of which pay homage to Heigl's personal style. The pieces, designed for durability, comfort, and long-lasting wear, will hit shelves this fall and will be available in retail outlets, catalogs, and online.
Beth Gaston Moon is an analyst at Schaeffer's Investment Research.
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