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Katherine Heigl, the luminous actress of ABC's Grey's Anatomy, feature film Knocked Up (and ... ummm ... Roswell) fame, is parlaying her alter-ego's successful stint as a surgical intern at the fictional Seattle Grace Hospital into the world of fashion.

Marking the first time a celebrity has entered the world of medical wear, the actress is pairing with privately held, Dallas-based Peaches' Uniforms to introduce a line of "fashion-forward scrubs," most pieces of which will be priced under $25. This is an idea that ABC parent Walt Disney Co. (NYSE: DIS) probably wish it thought of first.

According to an article on Entertainment Tonight's website, the line will feature four different styles of uniforms -- "London," "Connecticut," "Los Angeles," and "Seattle," -- all of which pay homage to Heigl's personal style. The pieces, designed for durability, comfort, and long-lasting wear, will hit shelves this fall and will be available in retail outlets, catalogs, and online.

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.

'Grey's Anatomy's' Katherine Heigl introduces line of hospital wear originally appeared on BloggingStocks on Tue, 19 Jun 2007 14:03:00 EST. Please see our terms for use of feeds.

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