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Pfizer logoTalk about your tempest in a teapot, here's a good one for you. It seems that a congressional committee has taken up arms against Dr. Robert Jarvik, inventor of the artificial heart, because he didn't row his own boat in his recent appearance in a Lipitor television advertisement. The concern is over whether the doctor should be represented as rowing a boat when the person in the boat pictures isn't actually him. Next, Congress will be exposing the fact that M & M's don't really talk to Santa Claus. Dang it, I hate when that happens.

Further noise is being made because the good doctor is apparently not licensed to practice medicine. That makes some people question his worthiness to crow for Lipitor. That's funny, I don't remember him claiming that he'd prescribed the stuff to anyone himself. Does it really matter in the final analysis if the man isn't licensed to work in a hospital? Not to me. He's a doctor who knows hearts and he wants people to know how they might better care for their own. He apparently uses the product, it works for him, and he's willing to talk about it. That's kind of the basics of simple endorsement, isn't it?

I'll tell you what I think this is all about. I think some of those good old boys in the halls of Congress probably sold short on Pfizer Inc. (NYSE: PFE) , and they're probably mad because Dr. Jarvik's endorsement isn't allowing Lipitor to be crushed by Zocor, its cheaper generic competition. You can almost see their smug bipartisan grins as you read the whole story from Stephanie Saul in The New York Times. I think they want to muddy the waters just long enough for their short bets to come in, regardless of the cost to Dr. Jarvik's reputation. Those Washington stuffed shirts sure got their committees all whipped up in a big hurry on this one, didn't they. That's kind of telling, isn't it.

I suppose next they'll be telling us that geckos don't really talk about car insurance. Could that even be possible?

Dr. Robert Jarvik pressured for not rowing his own boat for Lipitor originally appeared on BloggingStocks on Fri, 08 Feb 2008 10:05:00 EST. Please see our terms for use of feeds.

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