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CEO interview: Pixsy powers up

Chase Norlin has spent over a decade in the online space. For example, he was a senior business development executive at ValueClick (NASDAQ: VCLK). He also served as an executive at InfoSpace (NASDAQ: INSP). Oh, and he also helped to create Sony's (NYSE: SNE) first online photo sharing service.

His latest gig: Pixsy. It's a fast-growing company in the online video space.

Well, this week, I had a chance to catch up with Chase.

Q: How are things at Pixsy?

A: Image and Video Search are the fastest growing consumer search verticals on the web. In fact, Image Search is 10% of Google's (NASDAQ: GOOG) traffic and grows 100% every year. We said early on, "if image and video search are so popular, why doesn't every website have it?" And that's the driving growth behind our business. Pixsy is unique in that we can provide image and video search to a website, under their brand, with content tailored to that specific vertical, and enable that site to have their media searched or combined with the Pixsy index. All of this provides great value to publishers: new search traffic, users stay on the site longer, new content tailored to that site, and new ad inventory is created. Additionally, the service provides great value to content providers as they receive free, targeted traffic from users performing image and video search queries. We now have a backlog of 8,000 providers trying to get content into the Pixsy index as a result.

Continue reading CEO interview: Pixsy powers up

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Last updated: February 12, 2012: 02:44 AM

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