News out of TASER International Inc. (NASDAQ: TASR) has been ... how shall I put it ... somewhat odd as of late.First, a few days ago, we heard of Taser Parties. Indeed, like Tupperware Parties, Taser Parties have women gather in someone's home. They get a demo of the recent TASER C2 and even try it out for themselves (on targets, not each other). While this isn't exactly a TASER official marketing strategy, rather a saleswoman's vision, it may not be a stretch to see the stun gun maker endorsing this as one sales tactic out of many.
In fact, TASER has already adopted the concept for its booth at this year's Consumer Electronics Show, where Taser Parties were held. TASER didn't just throw "parties" at CES, but brought Playboy Playmates to ... ahem ... sign autographs.
But wait, that's not all in the odd tidbits realm. At CES, TASER also showcased designer colors for the TASER C2 in addition to the classic black model: fire-engine red, blue, silver or pink. Pink, by the way, in some sort of a "girl power" thing is actually the company's biggest seller. The company also unveiled a new Taser holster in leopard print with a built-in 1 GB MP3 player (preloaded with songs from AC/DC, Shock G, Lightning Bolt and S.T.U.N. ... not really). The reason for the MP3 player, you may ask? "You're more likely to carry it, and it will be there when you need it," VP of communications Steve Tuttle said. How's that for marketing?
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