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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[Manhunt 2 shelved by Take-Two's Rockstar Games]]></title><link>http://www.bloggingstocks.com/2007/06/24/manhunt-2-shelved-by-take-twos-rockstar-games/</link><guid isPermaLink="true">http://www.bloggingstocks.com/2007/06/24/manhunt-2-shelved-by-take-twos-rockstar-games/</guid><comments>http://www.bloggingstocks.com/2007/06/24/manhunt-2-shelved-by-take-twos-rockstar-games/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.bloggingstocks.com/category/launches/" rel="tag">Launches</a>, <a href="http://www.bloggingstocks.com/category/competitive-strategy/" rel="tag">Competitive Strategy</a>, <a href="http://www.bloggingstocks.com/category/marketing-and-advertising/" rel="tag">Marketing and Advertising</a>, <a href="http://www.bloggingstocks.com/category/sne/" rel="tag">Sony Corp ADR (SNE)</a></p><p><img alt="" hspace="4" src="http://www.blogcdn.com/www.bloggingstocks.com/media/2007/06/aol-fly-logo.gif" align="right" vspace="4" border="1" />Last week I blogged on <a href="http://www.bloggingstocks.com/2007/06/20/britain-bans-sales-of-take-twos-manhunt-2-but-whats-next/">Britain banning Rockstar's <em>Manhunt 2</em></a>, owned by <a href="http://finance.aol.com/quotes/take-two-interactive-software-inc/ttwo/nas">Take-Two Interactive</a> (NASDAQ: <a href="http://finance.aol.com/quotes/take-two-interactive-software-inc/ttwo/nas">TTWO</a>) for the game's "unremitting bleakness and callousness of tone." I said that banning games stifles creative freedom and has the ability to destroy an industry -- from game makers to retailers, and, most importantly, consumers.</p>
<p>Well that's exactly what has happened folks.</p>
<p>Following bans in Britain and Ireland, as well as an "Adults Only" rating in the United States, <a href="http://www.gamesindustry.biz/content_page.php?aid=26025">GamesIndustry.biz</a> has told us that Take-Two temporarily shelved <em>Manhunt 2</em>.</p>
<p><em>Manhunt 2 </em>was scheduled for release on July 10 on the <a href="http://finance.aol.com/quotes/sne/nys">Sony Corp.</a> (NYSE: <a href="http://finance.aol.com/quotes/sne/nys">SNE</a>) PlayStation 2, PSP, and <a href="http://finance.aol.com/quotes/nintendo-co-ltd-adr/ntdoy/nao?tabs=quotesandnews">Nintendo</a>'s (OTC: <a href="http://finance.aol.com/quotes/nintendo-co-ltd-adr/ntdoy/nao?tabs=quotesandnews">NTDOY</a>) Wii consoles. However, both Sony and Nintendo <a href="http://www.gamespot.com/news/6172830.html">carry an Adults Only policy</a>, which leaves little room for compromise. Even if the game were to ship with the AO rating, many retailers -- including <a href="http://finance.aol.com/quotes/wal-mart-stores-inc/wmt/nys?tabs=quotesandnews">Wal-Mart Stores </a>(NYSE: <a href="http://finance.aol.com/quotes/wal-mart-stores-inc/wmt/nys?tabs=quotesandnews">WMT</a>) -- will not put <em>Manhunt 2</em> on the shelves.</p>
<p>Take-Two could still appeal the rating of a more toned-down version that fits the "Mature" rating for players 17 and older. However, the AP's Matt Slagle reports that the decision to <a href="http://www.businessweek.com/ap/financialnews/D8PUDIP00.htm">suspend distribution of <em>Manhunt 2</em></a> could actually boost demand, according to industry analysts. Colin Sebastian, an analyst at Lazard Capital Markets, tells Slagle that he doesn't believe the game will hurt Take-Two's bottom line in the long term, and he considers the recent controversy over the game to be great exposure. "It's free publicity," Sebastian said. "Consumer backlash is a risk, but at the end of the day if it's rated 'M' the retailers will take it."</p>
<p>Investor's didn't seem phased on the news. Shares of Take-Two Interactive were up for the week and closed +1.02% on Friday, to $20.82.</p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.bloggingstocks.com/2007/06/24/manhunt-2-shelved-by-take-twos-rockstar-games/">Manhunt 2 shelved by Take-Two's Rockstar Games</a> originally appeared on <a href="http://www.bloggingstocks.com">BloggingStocks</a> on Sun, 24 Jun 2007 16:10:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.bloggingstocks.com/2007/06/24/manhunt-2-shelved-by-take-twos-rockstar-games/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/forward/924431/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/2007/06/24/manhunt-2-shelved-by-take-twos-rockstar-games/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>adult only</category><category>AdultOnly</category><category>ban</category><category>games</category><category>gamesindustry.biz</category><category>lazard</category><category>manhunt</category><category>nintendo</category><category>ntdoy</category><category>playstation</category><category>segastin</category><category>slagle</category><category>sony</category><category>take-two</category><category>ttwo</category><category>wal-mart</category><category>wii</category><category>wmt</category><dc:creator><![CDATA[Kevin Shult]]></dc:creator><pubDate>Sun, 24 Jun 2007 16:10:00 EST</pubDate></item></channel></rss>
