Unfortunately, when a company cannot pay its debt, the consequences can be severe. In fact, when it comes to bank debt, liquidation may be the only alternative.

However, with the recession, creditors realize that it may make more sense to work things out, especially since there are signs that the economy is making a comeback.

So, if you're behind on your debt payments, there certainly steps you can take to work things out. Have a look:

There are certainly many advantages to getting a franchise. You receive leverage from higher marketing dollars, an existing platform that increases the speed to market, a brand, and helpful techniques and systems to improve success.

Great, huh? Well, as with any investment, there are risks. And, you need to get a sense of these before acquiring a franchise.

This means conducting an extensive due diligence. So, here are some tips:

I recently talked to someone who wanted to start a business. He said, "But there is something I don't like to do: sales. It's something I'm really not good at."

Well, I said to him, "You better learn fast."

Sales is critical for any successful business owner. In fact, it is more than just about nabbing customers. It's also about hiring, forming partnerships, and even courting the media.

And, in the current economic environment, sales is perhaps even more important. After all, who wants to part with his or her money right now?

One of the best ways for your business to get exposure and credibility is through public relations. Yet, hiring a PR firm can be expensive, easily running $5,000 to $10,000 per month.

Despite this, it's possible to do PR on your own. Keep in mind that a key to success is having an active and passionate founder or CEO who makes media relations a priority. This has been the case with many great leaders, such as Howard Schultz at Starbucks (NYSE: SBUX) and Marc Benioff at Salesforce.com (NYSE: CRM).

So, let's take a look at some of the steps you can take to improve your PR.

Nike's (NYSE: NKE) "swoosh" logo is incredibly powerful and captures the essense of the company. Interestingly enough, back in 1971 Carolyn Davidson designed the logo for a mere $35 (for more stories about logos, check out the LogoBlog).

So of course, your company's logo is critical -- in terms of branding, getting customers, and presenting the right image. And, the good news is that there are many affordable options to get a top-notch one.

If you take a look at a book on microeconomics, you'll see a section on bartering. Generally, it will say that the process is fairly inefficient. Hey, that's why societies have invented currencies, right?

This is all true. Yet, for those who are trying to run a business, bartering may be a good thing. Perhaps the biggest reason is that it saves on cash. It also can be a great way to build relationships and perhaps even get new customers.

With small businesses and consumers feeling the heat, the expectations for Intuit's (NASDAQ: INTU) second quarter results were certainly tempered. But the company was able to pull off a nice performance, with earnings of $85 million, or $0.26 per share. Revenues fell by 5.3% to $791 million.

Intuit is preparing for a protracted slowdown. On the earnings conference call, CEO Brad Smith said the current environment is the "new normal."

The fact is that Intuit has a diversified revenue base, so some of its units showed nice gains. There was a spike in revenues from the online TurboTax franchise. There was also strength in the payroll segment. Still, there was noticeable weakness in products like QuickBooks, Real Estate Solutions, and Quicken.

A recent piece in The Wall Street Journal had a grim headline: "Extinction Threatens Yellow Pages Publishers." As should be no surprise, consumers are moving away from traditional yellow-pages and instead using the internet, going to places like Google (NASDAQ: GOOG). In fact, it looks like spending on yellow pages advertising will plunge by 39% over the next four years, according to research from Borrell Associates.

This makes it all the more important that you have a strong web presence.

These days, there are good hosting services, such as Web.com, that help you take care of the basics. But it can be expensive to add dynamic elements to your website. Often, it means hiring a web consultant.

But there are alternatives. Take Caspio, which provides a web-based system that makes it easy to create your own web applications. Its latest offering is called the "Website Marketing Suite." With it, you can add such capabilities as:

There are no headlines when a restaurant cuts ten people or the local print shop cuts five. If fees fall at a doctor's office, the receptionist may have to leave.

By most estimates, small businesses, those with under 100 workers, employ 50% of the American workforce. While the announcements of banks and car companies cutting tens of thousand of employees make the front page, the economy may be hurting more by the declining revenue and credit crisis at firms no one has ever heard of.

According to Reuters, "Wall Street's pain is rippling through U.S. small businesses, as bankers who once pulled in million-dollar bonuses lose their jobs and cut back spending on everything from parties to home improvements."

This may point to the fact that the bailout is being aimed in the wrong direction. While $700 billion may help large financial firms and may even be used to save tens of thousands of people from home foreclosures, there is nothing concrete being done by the federal government to help the small business owner.

What could be done? For starters, The Small Business Administration, a federal agency, should be assigned some of the $700 billion Paulson package. Credit-worthy companies should have access to that in the form of loans. Doing this would require far more people than the SBA has, so it would need to be done through the banking system. Banks should be given financial incentives to lend money provided by the fund.

The government is overlooking one of the most critical parts of the economy. In doing so, it is almost certainly helping unemployment push above 7%.

Douglas A. McIntyre is an editor at 24/7 Wall St.

It's been "shock and awe" for the financial system over the past few months. Even seemingly invincible companies like GE (NYSE: GE) and Goldman Sachs (NYSE: GS) have not been immune. As a result, there has been a tremendous deflation of equity values across the globe.

Unfortunately, the game has also changed for your business. It's much more difficult to get debt or equity financing, and it may even be impossible, at least for now. Customers are having difficulties paying invoices. And, as for finding new customers, this is particularly tough.

So, in light of everything, what is the value of your business? Well, keep in mind that, for the most part, the value of a business is dependent on its cash flow. So long as this remains strong and long-lasting, you are likely to weather the storm. If anything, you could be in a nice position to capitalize on the situation, such as by buying companies, hiring employees and in making new investments.

But this is the rare exception. In fact, even some of the growth darlings are having issues. For example, the data service, VCExperts.com, has recently launched a new offering – called the Valuation Ticker – that provides valuations of venture-backed companies. Essentially, the system compares private companies to public indexes, such as the NASDAQ and S&P 500. Here's a look at a sample, with valuations over the last ten months:

• Facebook: $12.4B (12/31/2007), $6.9B (10/31/08) -- 44%
• Slide: $545.2M (12/31/07), $376.6M (10/31/08) -- 31%
• Yardbarker: $18.1M (03/03/2008), $14.2M (10/31/08) -- 22%
• Going: $21.9M (5/07/08), $15.2M (10/31/08) -- 31%

This week, I received a number of calls from friends and family about the incredible events in the financial markets. I've tried to be optimistic, but it wasn't easy. Every day, there seemed to be a new avalanche of bad news.

So what does this all mean for your business?

Well, I think it's critically important to be careful and conservative. Basically, assume the following:

• It's going to take longer to raise capital -- and the terms will be tougher.
• It's going to take longer to get customers.
• Oh, and customers will take longer to pay you (and that's assuming they actually do pay you).

In other words, you need to find ways to manage your cash flow. You can use some nifty online tools, such as NetBooks. There are also some great books on the topic, like Tim Berry's The Plan-As-You-Go Business Plan.

And another thing: Be sure to focus on your existing customers. In tough times, it can be easy to lose them. And, of course, it's always expensive to get new customers.

Over the past couple years, major players like Google (NASDAQ: GOOG) and Amazon.com (NASDAQ: AMZN) have invested in the so-called "cloud." Basically, they are leveraging their huge infrastructures to provision services – like web hosting, storage and so on – to other companies. Actually, I know many startups that have such deals (helping to cut costs and get to market faster).

But what if you don't want to outsource this? Well, there is an alternative: Parascale. The company sells cloud software that you can install on your own servers.

As an indication of its power, Parascale has raised $11.37 million in a Series A round. The investors include Charles River Ventures and Menlo Ventures (both firms have extensive backgrounds in the storage area).

Parascale got its start four years ago. Interestingly enough, it hasn't been an easy journey. The original team had to get second mortgages and lines of credit to support operations.

But now, it looks like the timing is right. "With the explosion of digital content," said Sajai Krishnan, who is the CEO of Parascale CEO, "there is a need for more efficient storage systems."

The Parascale Cloud Storage (PCS) is built on widely followed standards as well as Linux servers. This makes it easier for customers to adapt the technology to their needs (which is not an easy thing to do with Google and Amazon.com).

No doubt, the storage marketplace has gone through several major shifts over the past twenty years. So, with cloud storage, it looks like we may be seeing another shift – and Parascale will now have the resources to become a leader in the space.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates MergerBook.com.

Hewlett-Packard Co. (NYSE: HPQ) certainly has a major footprint in the small business space with such things as PCs, servers and, of course, printers.

But HP is expanding its offerings. For example, last year the company purchased Logoworks and is now putting out some useful eBooks.

One is called the 9 Steps to Outstanding Market Success.

No doubt, it is colorful with many useful checklists, tips, examples and worksheets. Some of the topics include: social media, branding, search engine marketing, online marketing and so on. Ultimately, it's a good way to spark ideas to enhance your business.

Every month HP will release a new chapter (so far, it's on chapter five). The last chapter will be on October 15.

All in all, its helpful information – and not too overwhelming. And you can check it out at the small biz section of HP.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates MergerBook.com.

Google, Inc. (NASDAQ: GOOG) has risen from the ranks of startup to one of the most powerful advertising forces on the planet in about a decade. Although it maintains a corporate mantra of "don't be evil," the company's absolute power over the world of internet advertising borders on on the perception of monopoly just because it has the best product in all the right places. Notice I used the word "perception" there. Is Google a monopoly because it simply has the best product that customers apparently use and love? Of course not.

Similar to how Wal-Mart Stores, Inc. (NYSE: WMT) rose to power, Google got there by providing something the competitors didn't: the best product presented in the best way that was the most useful for the consumer. Wal-Mart opened more stores and offered the lowest prices, and consumers noticed and made it the largest retailer in the world as a result. Google is the largest internet advertiser in the world using the same means in a way, but like Wal-Mart, it has competitors (albeit, with much smaller market shares).

But when a company controls so much of the ad market in the online space, smaller advertisers and businesses that want to break onto the scene and fight with larger competitors that may be slower and tuned out will have to use Google at some point. To grow, one simply cannot do business the way it was done in the past. Just like the small and scrappy manufacturer trying to get into Wal-Mart but can't due to the larger companies offering the same widgets at much lower prices, this effect works inside Google too. Advertisers bid on keywords and if they can remain relevant to the consumer within Google's search results, they can out-spend smaller advertisers day in and day out. Are these market forces some kind of monopolistic behavior? Google doesn't control this -- it is simply giving the most relevant information to the customer. Still, one can see the spot Google could be in very shortly, if it isn't already there.

No doubt, small businesses are a powerful force in the U.S. economy in terms of job creation and innovation. And, according to a recent study from the Kauffman Foundation, it looks like things are still going strong, despite the slowing economy. For example, every month, about 500,000 new businesses are started (of course, there are certainly a good number that fail as well).

So, what are some of the key trends? Well, interestingly enough, there is quite a bit of growth from immigrants. In fact, they are more likely to start businesses than native-born Americans.

Something else: men are twice as likely to start a business then women. Actually, I think this is unfortunate because diversity certainly allows for stronger growth.

However, looking at the next decade or so, I suspect we'll see much more entrepreneurial activity. Why? It's when the Baby Boomers will reach their prime years for new business formation. They will have the wisdom and resources to take a flier. What's more, a new business may actually became an interesting way for Baby Boomers to essentially change the definition of "retirement" -- that is, leaving the rat race and doing what they really want.

Tom Taulli is the author of various books, including The Complete M&A Handbook (www.mergerbook.com) and is also a principal in Averiware, which provides an ERP system to small and mid-size businesses.