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The women's movement is an uphill battle of Sisyphean proportions, with every step forward (the Lily Ledbetter Fair Pay Act) quickly negated by five steps back (the movie Bride Wars). I've been a feminist since I was old enough to be argumentative, but I'm having trouble wrapping my head around the latest move by PepsiCo Inc. (NYSE: PEP). The parent company of Fritos, Doritos, and Lay's announced Thursday that it's launching its first snack food targeted specifically toward women. Uhh ... progress?
So, if Pepsi is right, the answer to Sigmund Freud's famous query, "What do women want?" is, "Popcorn." Seriously. The company plans to debut its new Smartfood popcorn clusters in March. The snack combines salty flavors with sweet, and -- prepare to be not at all shocked -- the popcorn clusters are low-calorie. You know, because we're all on diets and we hate our thighs.
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