The financial crisis, employment market and social media explosion have converged, providing a new level of clarity into what is happening in the world around us. Where was ground zero for this financial catastrophe? Well, according to the LinkedIn blog, five companies have shown the most action: Barclays (BCS), Credit Suisse (CS), Citigroup (C), Bank of America (BAC) and JPMorgan Chase (JPM). Interestingly, Goldman Sachs (GS), among the biggest winners now that we're pulling out from the recession, didn't see as much play.

The three major social media sites have been pushing new tools out to their user communities aggressively over the past year. Each company has its own set of rumors, from IPOs to being on both sides of an acquisition. While the ultimate 2010 aims of Facebook, Twitter and LinkedIn may not have been revealed to us yet, it is clear that all three are looking for ways to beef up revenue and demonstrate long-term viability.

Whether or not Facebook goes public this year, it's still pointed toward that ultimate goal. The 350-million member social network is focused on finding new sources of revenue and gaining better penetration into those it already has. Even if it's more than a year away, it's never too soon to start shoring up your financial statements for an IPO. The latest new feature from Facebook, which has been announcing enhancements fairly rapidly over the past few months, is targeted directly at advertisers, underscoring the importance that the company's attaching to revenue growth.

Look for a LinkedIn IPO, but not in the near future. Company co-founder and executive chairman Reid Hoffman has revealed his (and his investors') exit strategy, even if it could take a while to get there. Any social media company IPO would take a while to get off the ground in this market, since companies are being incredibly cautious. So, "not anytime soon" could coincide with a change in market conditions ... but Hoffman stopped well short of that.

At an event in London to celebrate LinkedIn's hitting the 3 million user mark in Britain, Hoffman said about the company's IPO prospects, "Probably at some point a balance will occur when that's the right thing. That will not occur in the near term." Worldwide, LinkedIn has 53 million members.

Twitter calls Google (GOOG) a "good role model," but says it isn't ready to rush down the road to advertising.

Nonetheless, an ad-based revenue model is something that cofounder Biz Stone says they "will be looking to do down the line." But, for now, he continues, Twitter is focused on "creating value for our users." For now, revenue generation ideas are being put on paper, "and we're definitely going to get to them," Stone says.

Although I have a couple of different topics concerning the life of someone who travels frequently for work that I wanted to write about this week, my mind and heart are filled with thoughts and concerns for a good friend and his new baby girl. I've been waiting for weeks to get a status on his new baby girl, and this morning I heard that since her birth Monday night, she's been in the intensive care unit. As soon as I read the update, my heart began to ache, and my eyes started to tear. Now, I'm not the most sensitive person in the world, but the thought of my friend's baby girl struggling for her life just rips me apart.

Throughout our travels, we get the opportunity to meet more people than imaginable. Some people we would love to call a friend and see every day, and some we hope to never see again! Years ago (not that many years), it was easy to travel, work with customers or vendors, and bid farewell, never to see them again. However, in the days of LinkedIn and Facebook, the ability to maintain contact with a one-time introduction becomes as easy as catching up on the day's news.

In any recession, customers get stingy. It's natural.

But is there something different this time; that is, are customers becoming long-term frugal?

Perhaps. With an unemployment rate at 10.2%, it will likely take several years for it to get to normal levels. What's more, consumers are saddled with debt and have experienced drastic reductions in wealth (especially with the fall in the real estate market).

When News Corp. (NASDAQ: NWS) bought MySpace.com for over $500 million back in 2005, some said it was the way Rupert Murdoch would charge into the digital media audience business in a big way. While that was true at the time, the digital world and its audience can become fickle and change rapidly as new web-based properties develop. It's pretty obvious by now that Facebook has leaped past MySpace and is "the place" to be when it comes to social networking interaction (although Twitter is garnering all the buzz presently).

Why Did MySpace lose its way? MySpace evolved to become a portal, offering music downloads and other goodies, while Facebook kept its social networking status as a place where friends and associates could virtually connect. And there you have it -- MySpace didn't evolve as trends were created and rapidly changed.

It has taken about ten months longer then we had planned, but CircleBuilder.com has finally closed its seed round of funding. The convertible debt has become equity priced at a dollar a share and it's gone up in value, at least on paper. However, that value is not liquid, so is not worth discussing.

Before I go further, I should disclose that I am on the Advisory Board of the company and was one of the early investors. Many of my posts are written as an "adventure in investorland" relating my own experiences. For those who feel this is too promotional, you can turn away. My purpose is to share the journey of an insider as this company builds.

There was little certainty that CircleBuilder would be a success when we started. Along the way, I have had some reservations about the financial and time commitment; I do not need one more thing to do, or a way to lose money.

When we started, MySpace was all the rage and Facebook was gaining momentum rapidly. The founders, Howard Brown and Brent Cohen, came to me with an idea to develop a social networking site catering to religious communities that were not well served by the free-for-all, anything-goes nature of existing alternatives.

With the popularity of Facebook, bebo and MySpace, companies are trying to find ways to leverage social networking. However, it can be expensive to build out a strong platform.

Well, things are getting easier; that is, Ringside Networks has launched an open source server to build social networks (it's in the beta mode).

True, there are other systems on the market. However, in the case with Ringside, it allows for seamless integration with other sites, such as Facebook. In other words, it will help companies migrate users to their own platform.

What's more, Ringside allows companies to keep their own branding and the look-and-feel of their own websites.

Oh, and some of the co-founders of Ringside -- Bob Bickel, Rich Friedman and Mark Lugert -- were instrumental in the development of JBoss, which turned out to be one of the most successful open source projects in tech history.

To get some perspective on this, I talked to David DePaolo, who operates WorkCompCentral.com. He has known about Ringside for some time. His take: "It makes sense that someone would start this up as they have with other technologies, and just in time. As technology progresses, we find that it is not all about the technology and patents, it's the application of that technology to a specific market."

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates DealProfiles.com.

Rupert Murdoch, head of media conglomerate News Corp (NYSE: NWS) has decided to open up the software platform underlying his huge social network, MySpace. According to Reuters, "It will allow outside developers further access to its service to counter the growth of smaller rival Facebook." Most internet audience measurement services show that Facebook has been closing the gap with MySpace.

Murdoch also tempered expectations for huge revenue growth at his social network. "At the same time, Murdoch signaled lower expectations for MySpace revenue in the company's 2008 fiscal year ending in June, suggesting it may not reach a previous forecast of over $800 million," Reuters adds.

MySpace still has about twice as many registered users as its rival, 110 million to Facebook's 47 million. But, both numbers are mind-bending.

Perhaps the most important piece of information from Murdoch is an admission that getting advertising revenue from social networks is very, very difficult. MySpace will yield less than $200 million a quarter, while also-ran search engine and portal Yahoo! (NASDAQ: YHOO) is bringing in about seven times that number.

Social networks may drive traffic, but they don't drive dollars.

Douglas A. McIntyre is an editor at 247wallst.com

In one of the worst moves by a large pharma company in recent memory, Pfizer Inc. (NYSE: PFE) is tying up with doctor social network Sermo. According to The Wall Street Journal, "Pfizer-affiliated doctors will be able to talk candidly with the site's 31,000 members, potentially giving the company insights into prescribing patterns and a way to show doctors data on its drugs."

The paper points out that there is some risk in the move because the FDA and other federal agencies watch drug company communications with doctors very carefully. But Pfizer has cut its sales force and the internet may be a way for the company to do some not so subtle marketing.

The part of the plan that is really flawed is that Sermo could become a platform for groups of doctors to mount powerful criticisms of Pfizer drugs or offer clinical evidence that pending or current drugs may represent unacceptable risks to patients. In other words, the social network could undo as many sales as it makes for the big drug company.

It is Pandora's Box that Pfizer will wish it has not opened.

Douglas A. McIntyre is a partner at 24/7 Wall St.

News Corp.'s (NYSE:NWS) MySpace site is filled with fake friends.

I'm not talking about deceitful adolescents and twentysomethings. These people pretend -- usually not very well -- that they find you fascinating for commercial purposes. They are in the oh-so-friendly fields of Web cam entertainment and mortgage sales.

As an adult who set up a MySpace profile for journalistic purposes, I can laugh this off. But it got me to wondering that if these sleezeballs were targettng me, than who must be going after the site's target demographic.

MySpace, is starting to respond to critics by offering free parental monitoring software, according to the Wall Street Journal. Its code named "Zephyr." (Again, I make my plea to corporate America to quit with these stupid code names!.)

Parents who use the software can monitor their home computers to find out the name, age and location their children are using to represent themselves on MySpace, the newspaper said. The Journal added that parents won't be able to read their child's email or see their profile pages and children will know when their information is being shared.

Is this the best MySpace can do? I know the site doesn't want to alienate its users, but any responsible parent is going to want to read their child's MySpace email or profile without them knowing about it. Honestly, the company will have to figure something better out fairly quickly. Investors should be worried too since so much is at stake.

Connecticut Attorney General Richard Blumenthal is pressuring the site to verify the ages of its users. The excuses that MySpace is giving for not being more vigilant about ages aren't convincing.

"Privately, News Corp. officials and others in the industry say that age verification is difficult to implement for kids under the age of 18, because they often lack a driver's license or other government-issued identification," The Journal says. "It can be done with parental permission slips -- but it's not always easy to verify the relationship between a parent and a child, and MySpace could be legally liable for mistakes."

I thought technology companies liked solving these sorts of problems.