Baidu.com (BIDU - option chain) shares are rising today on reports that Google (GOOG) advertisers in China have been advised to switch to its rivals, including Baidu and Sohu.com (SOHU). This is on the heels of this weekend's report that Google will shut down its Chinese search engine rather than bow to the countries strict censorship rules. If you think that the stock won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on Baidu.

BIDU opened this morning at $570.48. So far today the stock has hit a low of $563.20 and a high of $628.50. As of 12:35, BIDU is trading at $581.05 up $30.81 (5.6%). The chart for BIDU looks neutral and S&P gives BIDU a neutral 3 STARS (out of 5) hold ranking.

NetEase (NTES) closed at $34.17. NTES is expected to report Q4 in late February. March put option implied volatility is at 53, June is at 48; near its 26-week average according to Track Data, suggesting non-directional price fluctuations.

SINA Corp (SINA) closed at $36.09. March option implied volatility is at 47, June is at 45; verses its 26-week average of 45 according to Track Data, suggesting non-directional price movement.

Sohu.com (SOHU) closed at $48.35. SOHU March put option implied volatility is at 48, June is at 47; near its 26-week average of 47, according to Track Data, suggesting non-directional price movement.

Shanda Interactive (SNDA) closed at $47.76. SNDA is expected to report Q4 EPS in late February. March put option implied volatility is at 55, June is at 53; verses its 26-week average of 45, according to Track Data, suggesting larger price movement.

Option Update is provided by Stock Specialist Paul Foster of theflyonthewall.com

As the quarterly reports continue to roll out and the market continues to rally, optimism seem to be rising. Analysts certainly have high hopes for some companies reporting earnings this week.

Analysts surveyed by Thomson Reuters expect First Solar Inc. (NASDAQ: FSLR) to report first-quarter earnings of $1.51 per share, which is 62.3% higher than a year ago. Revenue for the quarter is expected to be 105.6% higher, or $404.9 million. First Solar earnings have topped expectations in the past five quarters, by as much as 47.3%. The long-term EPS growth forecast is 40.6% and the forward PE ratio estimate is 23.0. In the previous quarter, Tempe, Ariz.-based First Solar reported having more cash on hand than debt. The First Call consensus recommendation is to buy FSLR; CNBC recently included it as a stock pick. First Solar has announced that it will build new solar power plants in Nevada and Germany. Its share price has risen 6.9% since the beginning of the year to $147.46.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Alcoa Inc. (NYSE: AA) kicked off the new season with a larger-than-expected loss due to the economic slump.
• Allscripts-Misys Healthcare Solutions (NASDAQ: MDRX) reported better-than-expected Q2 earnings.
• Apollo Group Inc. (NASDAQ: APOL) share price soared after its strong Q1 earnings and guidance.
• Apple Inc. (NASDAQ: AAPL) earnings prospects without CEO Steve Jobs led to an analyst's downgrade.
• Autodesk Inc. (NASDAQ: ADSK) lowered its guidance as business slows at an unprcedented rate.
• Bank of America Corp. (NYSE: BAC) reported terrible Q4 results and receivbed additional TARP money.
• Bunge Ltd. (NYSE: BG) lowered its 2008 earnings estimate due to soft soybean commodity markets.
• Citigroup Inc. (NYSE: C) posted a much bigger-than-expected loss and said it would split in two.
• Coventry Health Care Inc. (NYSE: CVH) offered full-year guidance that was less than analysts expectations.
• CSX Corp. (NYSE: CSX) forecast Q4 earnings would come in below analysts' expectations.
• CVS Caremark Corp. (NYSE: CVS) increased its quarterly dividend despite the recent lowered guidance.
• Deutsche Bank (NYSE: DB) reported a net loss for Q4 and the full year, dragging down the sector.
• Genentech Inc. (NASDAQ: DNA) revenue and earnings surged but were lower than analysts estimated.
• Intel Corp. (NASDAQ: INTC) Q4 results were in line with low expectations as the gross margin declined.
• JPMorgan Chase & Co. (NYSE: JPM) reported a huge drop in Q4 earnings but it stayed in the black.
• Lexmark International Inc. (NYSE: LXK) slashed its Q4 outlook and announced job cuts.
• Pentair Inc. (NYSE: PNR) efforts to limit an earnings decline led to a buy recommendation.
• Precision Cast Corp. (NYSE: PCP) earnings prospects following the recent rally led to an analyst's downgrade.

"Although I am not a big fan of either technology stocks or Chinese stocks, bear markets do create opportunities -- such as Sohu.com. (NASDAQ: SOHU), says Jack Adamo.

In his Jack Adamo's Insiders Plus newsletter, the advisor reviews Sohu.com, the second-largest internet search engine company in China.

"In recent quarters, it has made 42% of its revenues from search and display advertising; the rest comes from online gaming and wireless services. Earnings in the September quarter grew by more than fourfold year-over-year.

"With the Olympics over and the economy slowing to an expected GDP rate of 7%, earnings growth at Sohu is expected to slow as well. The last few quarters bear that out. But even in the slowing environment, earnings were up 14% compared to the June quarter.

"For a Chinese stock, this may be considered to be a relatively slow grower, but the price is right. Selling at less than 10-times earnings, you'd be hard pressed to find a better buy among well-established Chinese companies.

Sohu.com (NASDAQ: SOHU), Chinese portal, closed at $82.24 Monday.

SOHU overall option implied volatility of 62 is near its 26-week average according to Track Data, suggesting non-directional price risk.

Energy Conversion (NASDAQ: ENER), a builder of commercial rooftop photovoltaics, closed at $56.58 Monday.

ENER June option implied volatility of 60 is near its 26-week average of 61 according to Track Data, suggesting slightly decreasing price risk.

Option Update is provided by Stock Specialist Paul Foster of theflyonthewall.com

Sohu.com (NASDAQ: SOHU), an Internet media provider in China, is a recent featured addition to the aggressive growth portfolio of Vahan Janjigian.

The leading quantitative analyst and editor of The Forbes Growth Report explains, "Long-term growth is also promising as Internet usage expands in China." Here is the advisor's review.

"Sohu offers media content from more than 1,600 partners through 35 interest-specific channels, which cover news, business, sports, and entertainment. The website also offers tools such as free email accounts, web logs (blogs), message boards, and picture galleries.

"SOHU also runs Sogou.com, a proprietary Internet search engine; Chinaren.com, the largest online youth community in China boasting more than 80 million users; 17173.com, which provides information about online video games and has alliances with thousands of Internet cafes; and Focus.cn, a real estate website.

Baidu (NASDAQ: BIDU) volatility flat on reports of BIDU TV.

www.Baidu.com, a Chinese language internet search provider, closed at $203.21. SBSH has a $250 price target on BIDU. Smith Barney says that "according to article on www.Tech163.com and it www.sohu.com, BIDU has started to test its BIDU TV advertising display on its union sites on 8/21." BIDU September option implied volatility of 50 is near its 26-week average according to Track Data, suggesting non-directional risks.

SINA Corp (NASDAQ: SINA) option implied volatility flat at 42.

www.SINA.com, a leading online media company and value added information service provider for Chinese communities, closed at $40.30. CIBC World said on 8/7 "SINA maintains a solid market leadership position in branded advertising, supported by stable traffic growth and solid relationships with larger advertisers." SINA overall option implied volatility of 42 is above its 26-week average of 39 according to Track Data, suggesting non-directional risk.

Daily options Update is provided by Stock Specialist Paul Foster of theflyonthewall.com.