spanish language media posts

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Would presidential debates in Spanish be magnifico?

At least one top Washington pundit expects the Spanish language television networks to sponsor presidential debates en Espanol.

Latinos and other Spanish speakers are probably cringing at the thought of the likes of Hillary Cilnton, Barack Obama and John McCain practicing rolling their Rs. If anything these events would provide loads of hilarious YouTube clips.

This prediction made by Newsweek's Howard Fineman on "The Chris Matthews Show" underscores the growing clout of Spanish language media. The presidential campaigns are going to write plenty of checks to Univision Communications Inc. (NYSE:UVN) and General Electric Co.'s (NYSE:GE) Telemundo because of the importance of the Latino vote.

For example, Spanish-language TV spending rose at 13.9 percent last year compared with 2.5 percent gain in network TV and a 3.4 percent gain for cable, according to TNS Media Intelligence. There was a similar disparity in both newspapers and magazines. There's no reason not to expect that trend to continue.

If Fineman's prediction comes true, it will benefit Democrats Bill Richardson and Chris Dodd, who speak Spanish. Richardson, the governor of New Mexico, is the only Latino candidate, and Dodd, a Senator from Connectict, learned the language as a Peace Corps volunteer.

"Dodd I'm told by Spanish speakers, speaks Spanish better than Richardson does," Fineman said on the program today (via Mediabistro.)

GE after the bell 08/08/06: oil prices still battering bluechips

GE ended the day up/down 11 cents to end the day at $32.69. Blue chips are still getting hammered by the fear of oil prices, although as Brian White points out, many of the larger companies are simply using the high price of oil as an excuse.

Nonetheless, investor confidence is faltering and companies like GE are still taking one hard on the chin. GE, meanwhile, is still investing in a future with very different demographics than the present. GE invested $23 million in Lazer, a Spanish language broadcasting company. Its maverick water positioning and alternative technologies investment indicate that GE believes those items will be more necessary in the future than now. Does GE see a more hispanic US down the road that it will have media inroads to?

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Last updated: February 13, 2012: 12:57 AM

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