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Corporate sponsorship targets colleges

Universities have been known to take donations from anyone willing to write a check. For those willing to donate significant amounts of money, usually alumni, there's sometimes an atrium, a street or even a building named after them as a tribute. Then renaming the University of Iowa's College of Public Health to The Wellmark Blue Cross & Blue Shield School of Public Health shouldn't turn too many heads. Right?

The University of Iowa is contemplating whether to rename its College of Public Health after the philanthropic arm of Blue Cross & Blue Shield in exchange for a $15M donation, USA Today reports. This has sparked debate on where universities should draw the line when accepting corporate gifts.

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Last updated: December 01, 2008: 08:51 PM

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