Molson Coors Brewing Co. (NYSE: TAP) has reached agreement to replace Anheuser Busch's (NYSE: BUD) Busch with Coors Light as the official brew of NASCAR. The five-year deal is worth a reported $20 million, according to AutoRacingReport.com.

Anheuser-Busch has pulled back on its involvement with NASCAR, including dropping out as title sponsor of the Busch series, the Beta version of NASCAR, after the race organizers signed an eight-year deal with ESPN and upped the title sponsorship price from $10 million to $40 million. Given that most of the company's recent success has come in upscale/imported beers and other beverages, it makes sense that they would cut back on marketing more mature products such as Bud Light and Busch.

While the Molson Coors deal gives it the right to use the logo, etc. as the official beer of NASCAR, it does not include title sponsorship of the formeer Busch series, according to a NASCAR spokeperson I talked to. She told me that this title sponsorship is still up for sale. Recently, one of the rumored front runners for this sponsorship, Doctor's Associates Inc.'s Subway , dropped out of the running.

The deal does not preclude Anheuser-Busch's ongoing sponsorship of a team, which has been roiled by controversy as legendary driver Dale Earnhardt Jr. jumped ship to drive for Hendrick Motorsports next year. In his place the team has hired driver Kasey Kahne.

Universities have been known to take donations from anyone willing to write a check. For those willing to donate significant amounts of money, usually alumni, there's sometimes an atrium, a street or even a building named after them as a tribute. Then renaming the University of Iowa's College of Public Health to The Wellmark Blue Cross & Blue Shield School of Public Health shouldn't turn too many heads. Right?

The University of Iowa is contemplating whether to rename its College of Public Health after the philanthropic arm of Blue Cross & Blue Shield in exchange for a $15M donation, USA Today reports. This has sparked debate on where universities should draw the line when accepting corporate gifts.