I didn't want to do it, I didn't want to cover the Dallas Cowboys' new stadium. Mainly because anyone that watches any of the sports channels or any of the NBC network has seen plenty of Jerry Jones and the Palace in Dallas (as some call it).

This $1.15 billion (yes, with a B) stadium is the definition of opulence, as it boasts a high-end steakhouse, tex-mex food, and something called a Cowboyrito. If you are thirsty, you can drop 12 bucks on a Patron margarita in the club lounge, or you could try a frozen Cowboyrita for 14 bucks (Cowboyrita? Seriously?).

I found it very interesting reading the Bloomberg article covering the stadium, especially when they estimated that it will cost $200 per person to go to a game. Yes, that is an average and it takes the high-end tickets into account, but I would be interested to see how much it costs for other teams. We the fans can't afford to go to these palaces and enjoy a game thanks to the ticket prices. I would love to see a game in Dallas Stadium, the new Yankee Stadium, or Citi Field in New York -- but I have a mortgage to pay.

NASCAR fans know Lowe's (NYSE: LOW) Motor Speedway for the Coca-Cola 600. Well, that will soon be a thing of the past, as the hardware giant has decided to back out of its naming-rights sponsorship.

The hardware firm had an 11-year relationship with the racetrack, and it was the first racetrack to have naming rights. Unfortunately for the racetrack, Lowe's decided in the past two weeks to not extend the agreement. The initial agreement between the two was for 10 years and $35 million -- an agreement that lasted through last year. When that initial $35-million contract expired, the company decided to agree to a one-year extension through 2009.

Lance Armstrong is in the midst of a comeback over in the Tour de France, but he is making news for reasons other than his exploits on his bicycle. Yesterday, Lance announced that he will return to the Tour de France in 2010 and will be riding for a new sponsor, RadioShack (NYSE: RSH).

The terms of the deal were not available, but it also includes rights to Lance as he participates in marathons and triathlons. On his website, Livestrong.com, Armstrong said, "RadioShack has agreed to partner with us on this venture and ensure that this partnership and this team stays alive for years to come." This means that Armstrong will be leaving Team Astana after this year's Tour, and will probably be taking a number of teammates with him. There will also be other sponsors named, with Nissan the most prevalent, and the rumored budget for the team is $20 million.

The Wall Street Journal reports (subscription required) that the Arena Football League is "closing in on a new collective bargaining agreement with its players union. The new deal, expected to be finalized in the coming weeks, is likely to cut the players' share of revenues substantially. But without the change, owners were not willing to revive the operation."

The AFL canceled the 2009 season back in December because of financial issues and at the time, there was talk about moving single-entity ownership structure -- where one investor group would own the league and all its teams. If the Wall Street Journal report is correct, the league looks like it will be able to hang on without such a draconian move.

Dick's Sporting Goods (NYSE: DKS) competed on Tuesday in a contest that no company really wants to play: the Expectations Game. Things turned out pretty well for the famous seller of sports stuff (being that I'm no athlete, I can't say I've purchased anything from the place). For the fourth quarter, Dick's posted adjusted income of 55 cents per diluted share. Analysts surveyed by Reuters believed that the chain might do 53 cents per share.

Very cool. In fact, Dick's stock closed yesterday at $12.84. The shares gained over 17% on excellent volume. So, one might expect that the earnings were great and that the stock is a buy. Not so fast.

Let's take a trip to the "yeah right" files with this entry. Boston Red Sox owner John Henry has again picked up the torch crying for a salary cap yet again. Pot, this is the kettle. The Red Sox payroll is the fourth-highest in Major League Baseball at $133,390,035. Henry's problem is that he was outspent by his arch rival: the New York Yankees. In fact, Henry said that the Yankees spent like Congress.

For history's sake, Henry presented a salary cap five years ago (which was sour grapes in the wake of losing A-Roid to the Yankees) -- obviously this proposal never took hold. I just find it humorous that the owner of the Red Sox is calling for a salary cap. This is a team that is spending a veritable ton of money, and is succeeding. Let's take a look at the Pittsburgh Pirates, the Cincinnati Reds, the Oakland A's. All of these teams are considered "small market" teams. One would think that one of their owners would be yelling for a cap -- and that isn't the case.

Turns out no one is safe from the economic downturn, not even an NBA franchise. The New Orleans Hornets dumped Tyson Chandler (and his paycheck of $12.3 million next year) on the Oklahoma City Thunder. The Hornets received Joe Smith and Chris Wilcox in return, along with the draft rights to DeVon Hardin.

According to various outlets (including ESPN.com), the Hornets have long been shopping Chandler for "financial reasons." The two players received in return have contracts that expire at the end of the season, so this is the classic rent-a-player scenario for the Hornets. New Orleans' payroll was set to hit $77 million next season, and they felt strongly enough about keeping that number in check to deal Chandler.

I found an interesting article on the Los Angeles Times' site today. For those not aware, Major League Soccer (MLS) is about to lose David Beckham, just one year after the soccer coverboy signed a five-year deal to play for the Los Angeles Galaxy. Beckham was allowed to also play for European powerhouse AC Milan, and now he doesn't want to leave.

As the story notes, this looks bad for American soccer because Beckham wanted to be " ... an ambassador for the game here and, hopefully, it is going to encourage other players to come to the States and be part of this because soccer in America can become much bigger." Well, how is that working out? Answer: so well that the ambassador is ready to leave.

I was cruising around the Web, trying to find an interesting article to share and I found a very juicy morsel over on Street & Smith's Sports Business Journal dealing with NASCAR and its advertisers. While stock-car racing has been around for quite some time, it has enjoyed a surge of popularity of late, including its own demographic from political experts (NASCAR Dads). This popularity has translated into big bucks from advertisers, but what impact will the current market crunch have?

In a report not yet posted on its website, Forbes has determined that the average National Football League team is now worth $1.04 billion, a gain of 8.57% over last year, according to Reuters. When Forbes first started looking at NFL team values in 1998, the average was just $288 million.

I'm a little bit skeptical of the valuations because, in a market as illiquid as major sports franchises, it's a huge guessing game. Teams are bought in large part for sentimental/ego reasons, so price/sales and price/earnings ratios are less meaningful than with conventional investments. If two billionaires grew up listening to the same team on the radio and the current owner is looking to sell, the winner will be whoever wants it most.

But it's still interesting: even though Major League Baseball teams play about 10 times as many games as football teams, only one MLB team is worth more than $1 billion (The New York Yankees), according to Forbes' latest report.

Part of the reason may be that the NFL, with its non-guaranteed contracts, is able to keep its player costs down. Tom Van Riper recently reported that "The owners already voted to opt out of the current collective bargaining agreement early, meaning that play could come to a halt after two more seasons."

So the owners are looking to pay players even less in the face of continued increases in team values. The players' union might have a very good rationale for protesting. This could shape up to be a pretty interesting bargaining session.

With this year's summer Olympics just around the corner, athletic outfitter Nike Inc. (NYSE: NKE) unveiled its new Olympic products yesterday.

While Nike has never really embraced the concept of being a sponsor for the Olympics, it prides itself on being an outfitter for the competing athletes. This year there will be thousands of Olympic hopefuls from over a hundred companies that will be sporting the famous "Nike Swoosh" on themselves for millions of watchers to see.

Nike will definitely leave its own footprint all over this summer's Olympic games. For the first time ever, BMX will be an Olympic medal sport, and the new Nike gear for the sport is being heralded by Nike's global director for action sports, John Martin, as the "illest BMX product ever." I honestly thought the word "illest" vanished from the vocabulary around the same time as Run-DMC; guess I was wrong. But I will definitely look forward to seeing the "illest" BMX gear ever, Nike definitely got my attention on that one!

Market gurus like Jim Cramer preach the benefits of broad diversification, something I think is good for investors too: if your goal is to produce returns approximately equal to the market averages. In other words, if you believe in diversification, buy an index fund. If you don't want to simply buy and hold index funds, broad diversification is unlikely to make sense for you.

I recently found a good summary of why combining diversification with stock-picking is a bad idea from an unlikely source: Michael Konik's The Smart Money, a book about an elite sports bettor who gambles hundreds of thousands a day on football -- and wins. Here, he explains why the elite gamblers don't bet on more than a few games each week:

I'm sober enough about the difficulty of betting sports to realize that gambling on seven pro games in one weekend is the sign of a sucker. The linemakers just don't make that many mistakes on NFL football, where all the information is widely known to everyone in the universe.

It would be impossible to sum up the problem with diversification in the stock market any better. Generating greater returns without taking greater risk requires the investor to spot instances of market inefficiency -- the stock market equivalent of the linemakers making a mistake. And even the best investors in the world can't find enough market inefficiency to earn exceptional returns while owning a lot of stocks.

While sagging global music sales may be down, spelling hard times for music labels and the like, the proliferation of cribbed (read, downloaded illegally) music is actually driving concert sales to record levels.

Anyone heard of Live Nation (NYSE: LYV)? It only happens to be a real player in this industry. Live Nation recently announced its global ticketing initiative, which is set to debut next January. Live Nation is partnering with European firm CTS Eventim, which will provide the back-end technology and other related services for LYV's ticketing business.

So, what does this new business mean to a company that is a mover and shaker in the the promotion and production of live music shows, theatrical performances, and specialized motor sports events?

With the newspaper industry in decline and big layoffs at a lot of big newspapers, this is a tough time to be a journalist. But someone forgot to tell that to the elite sportswriters who, according to The New York Times, are receiving offers of double or triple what they earned at newspapers to write for Yahoo! Sports (NASDAQ: YHOO) and ESPN. Even Sports Illustrated lost star columnist Rick Reilly to ESPN -- for a reported $3 million per year.

The Times quotes sports agent Leigh Steinberg: "It's the exact same model as what happened to athletes. We're seeing free agency for sports journalists."

In spite of all the complaining and gnashing of teeth about the decline of journalism, I would argue that the internet is the best thing that has happened to the industry in a long time. The rise of aggregators and syndication has probably created a decline in the number of reporter jobs available -- but less duplication of efforts is good.

Not so long ago, the NHL seemed like it was on the brink of losing what little cultural relevance it had left. The lockout irritated the sport's loyal fans, and less-loyal fans simply lost interest. Attendance was weak, and what were thought to have been important contests were getting beaten in the ratings by arena football games.

Now, Nashville investor David Freeman has led a group buying the Nashville Predators franchise for $193 million -- a strong vote of confidence in the league's future.

The last NHL team to be sold was the St. Louis Blues in 2006. The Blues fetched $150 million. An NHL-commissioned report found that, during the 2002-2003 season, the NHL's 30 teams lost a total of $273 million.

It seems like efforts to rein in player salaries may be making the league more competitive financially, and the NHL could be back on the road to profitability.

Now all it needs is a young stud to revive mainstream interest the way that Wayne Gretzky did many years ago. If the league can get behind promoting him, 20-year old Penguins phenom Sidney Crosby could be their man.