If the reigning NBA Most Valuable Player, LeBron James, was a stock, would you find it was of any value as an investment? From my perspective, it would not be, unless Mr. James were to make some key moves off the court to mirror his talent on the court. The first thing I would tell him is to SHUT UP!

He needs to recognize that it is only natural for people in Cleveland to feel betrayed after years of support and adulation ended in a sputter, with nothing to fill the void. It is only natural for them to feel even worse after the self-serving arrogant way they were informed during a totally over-the-top television special.

Football season is right around the corner and you can expect athletic apparel stocks to benefit --- the question is, who will lead the way? Most people will assume Nike (NKE) --- a safe assumption given the company's wide spectrum of offerings, ranging from apparel to shoes. That said, I don't think that we can overlook NKE's competitor Under Armour (UA). For those not familiar with the company, UA makes performance athletic wear, ranging from underwear to camouflage hunting wear. A majority of UA's clothing offerings are made of the company's moisture-wicking and heat-dispersing fabrics, which help keep athletes dry during workouts and competition. The company's products are available on the Internet, through catalogs, and at more than 20,000 stores nationwide. Not only is UA a major competitor to NKE, but it is also the world's leading compression sports apparel brand - holding almost 80% of market share.

After Wednesday's market close, Nike, Inc. (NKE), the world's largest athletic shoe and accessory maker, is going to get its chance to impress Wall Street when it reports its fiscal fourth quarter results.

Analysts are expecting to see the company announce earnings of $1.05 per share, verses $0.99 during the same period last year.

Shares of athletic giant Nike, Inc. (NKE) are trading sharply higher after hours, following reporting better than expected earnings for its fiscal second quarter.

As we noted in our earnings preview, analysts had been expecting the company to show earnings of 71 cents per share, but the company outpaced these estimates with a reported 76 cents during the quarter, on revenues of $4.4 billion.

I didn't want to do it, I didn't want to cover the Dallas Cowboys' new stadium. Mainly because anyone that watches any of the sports channels or any of the NBC network has seen plenty of Jerry Jones and the Palace in Dallas (as some call it).

This $1.15 billion (yes, with a B) stadium is the definition of opulence, as it boasts a high-end steakhouse, tex-mex food, and something called a Cowboyrito. If you are thirsty, you can drop 12 bucks on a Patron margarita in the club lounge, or you could try a frozen Cowboyrita for 14 bucks (Cowboyrita? Seriously?).

I found it very interesting reading the Bloomberg article covering the stadium, especially when they estimated that it will cost $200 per person to go to a game. Yes, that is an average and it takes the high-end tickets into account, but I would be interested to see how much it costs for other teams. We the fans can't afford to go to these palaces and enjoy a game thanks to the ticket prices. I would love to see a game in Dallas Stadium, the new Yankee Stadium, or Citi Field in New York -- but I have a mortgage to pay.

NASCAR fans know Lowe's (NYSE: LOW) Motor Speedway for the Coca-Cola 600. Well, that will soon be a thing of the past, as the hardware giant has decided to back out of its naming-rights sponsorship.

The hardware firm had an 11-year relationship with the racetrack, and it was the first racetrack to have naming rights. Unfortunately for the racetrack, Lowe's decided in the past two weeks to not extend the agreement. The initial agreement between the two was for 10 years and $35 million -- an agreement that lasted through last year. When that initial $35-million contract expired, the company decided to agree to a one-year extension through 2009.

Lance Armstrong is in the midst of a comeback over in the Tour de France, but he is making news for reasons other than his exploits on his bicycle. Yesterday, Lance announced that he will return to the Tour de France in 2010 and will be riding for a new sponsor, RadioShack (NYSE: RSH).

The terms of the deal were not available, but it also includes rights to Lance as he participates in marathons and triathlons. On his website, Livestrong.com, Armstrong said, "RadioShack has agreed to partner with us on this venture and ensure that this partnership and this team stays alive for years to come." This means that Armstrong will be leaving Team Astana after this year's Tour, and will probably be taking a number of teammates with him. There will also be other sponsors named, with Nissan the most prevalent, and the rumored budget for the team is $20 million.

The Wall Street Journal reports (subscription required) that the Arena Football League is "closing in on a new collective bargaining agreement with its players union. The new deal, expected to be finalized in the coming weeks, is likely to cut the players' share of revenues substantially. But without the change, owners were not willing to revive the operation."

The AFL canceled the 2009 season back in December because of financial issues and at the time, there was talk about moving single-entity ownership structure -- where one investor group would own the league and all its teams. If the Wall Street Journal report is correct, the league looks like it will be able to hang on without such a draconian move.

Dick's Sporting Goods (NYSE: DKS) competed on Tuesday in a contest that no company really wants to play: the Expectations Game. Things turned out pretty well for the famous seller of sports stuff (being that I'm no athlete, I can't say I've purchased anything from the place). For the fourth quarter, Dick's posted adjusted income of 55 cents per diluted share. Analysts surveyed by Reuters believed that the chain might do 53 cents per share.

Very cool. In fact, Dick's stock closed yesterday at $12.84. The shares gained over 17% on excellent volume. So, one might expect that the earnings were great and that the stock is a buy. Not so fast.

Let's take a trip to the "yeah right" files with this entry. Boston Red Sox owner John Henry has again picked up the torch crying for a salary cap yet again. Pot, this is the kettle. The Red Sox payroll is the fourth-highest in Major League Baseball at $133,390,035. Henry's problem is that he was outspent by his arch rival: the New York Yankees. In fact, Henry said that the Yankees spent like Congress.

For history's sake, Henry presented a salary cap five years ago (which was sour grapes in the wake of losing A-Roid to the Yankees) -- obviously this proposal never took hold. I just find it humorous that the owner of the Red Sox is calling for a salary cap. This is a team that is spending a veritable ton of money, and is succeeding. Let's take a look at the Pittsburgh Pirates, the Cincinnati Reds, the Oakland A's. All of these teams are considered "small market" teams. One would think that one of their owners would be yelling for a cap -- and that isn't the case.

Turns out no one is safe from the economic downturn, not even an NBA franchise. The New Orleans Hornets dumped Tyson Chandler (and his paycheck of $12.3 million next year) on the Oklahoma City Thunder. The Hornets received Joe Smith and Chris Wilcox in return, along with the draft rights to DeVon Hardin.

According to various outlets (including ESPN.com), the Hornets have long been shopping Chandler for "financial reasons." The two players received in return have contracts that expire at the end of the season, so this is the classic rent-a-player scenario for the Hornets. New Orleans' payroll was set to hit $77 million next season, and they felt strongly enough about keeping that number in check to deal Chandler.

I found an interesting article on the Los Angeles Times' site today. For those not aware, Major League Soccer (MLS) is about to lose David Beckham, just one year after the soccer coverboy signed a five-year deal to play for the Los Angeles Galaxy. Beckham was allowed to also play for European powerhouse AC Milan, and now he doesn't want to leave.

As the story notes, this looks bad for American soccer because Beckham wanted to be " ... an ambassador for the game here and, hopefully, it is going to encourage other players to come to the States and be part of this because soccer in America can become much bigger." Well, how is that working out? Answer: so well that the ambassador is ready to leave.

I was cruising around the Web, trying to find an interesting article to share and I found a very juicy morsel over on Street & Smith's Sports Business Journal dealing with NASCAR and its advertisers. While stock-car racing has been around for quite some time, it has enjoyed a surge of popularity of late, including its own demographic from political experts (NASCAR Dads). This popularity has translated into big bucks from advertisers, but what impact will the current market crunch have?

In a report not yet posted on its website, Forbes has determined that the average National Football League team is now worth $1.04 billion, a gain of 8.57% over last year, according to Reuters. When Forbes first started looking at NFL team values in 1998, the average was just $288 million.

I'm a little bit skeptical of the valuations because, in a market as illiquid as major sports franchises, it's a huge guessing game. Teams are bought in large part for sentimental/ego reasons, so price/sales and price/earnings ratios are less meaningful than with conventional investments. If two billionaires grew up listening to the same team on the radio and the current owner is looking to sell, the winner will be whoever wants it most.

But it's still interesting: even though Major League Baseball teams play about 10 times as many games as football teams, only one MLB team is worth more than $1 billion (The New York Yankees), according to Forbes' latest report.

Part of the reason may be that the NFL, with its non-guaranteed contracts, is able to keep its player costs down. Tom Van Riper recently reported that "The owners already voted to opt out of the current collective bargaining agreement early, meaning that play could come to a halt after two more seasons."

So the owners are looking to pay players even less in the face of continued increases in team values. The players' union might have a very good rationale for protesting. This could shape up to be a pretty interesting bargaining session.

With this year's summer Olympics just around the corner, athletic outfitter Nike Inc. (NYSE: NKE) unveiled its new Olympic products yesterday.

While Nike has never really embraced the concept of being a sponsor for the Olympics, it prides itself on being an outfitter for the competing athletes. This year there will be thousands of Olympic hopefuls from over a hundred companies that will be sporting the famous "Nike Swoosh" on themselves for millions of watchers to see.

Nike will definitely leave its own footprint all over this summer's Olympic games. For the first time ever, BMX will be an Olympic medal sport, and the new Nike gear for the sport is being heralded by Nike's global director for action sports, John Martin, as the "illest BMX product ever." I honestly thought the word "illest" vanished from the vocabulary around the same time as Run-DMC; guess I was wrong. But I will definitely look forward to seeing the "illest" BMX gear ever, Nike definitely got my attention on that one!