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Diageo buys drink mixer Stirrings

Signs of life in the merger and acquisitions industry are so scarce right now that this one will have to do: Diageo (NYSE: DEO) has acquired leading cocktail mixer producer Stirrings for an undisclosed sum. Prior to the deal, Diageo held a 20% stake in the company.

"This is a great opportunity to further grow the Stirrings brand and create more synergies with Diageo's array of leading spirits brands," said Larry Schwartz , President of Diageo USA. "As people entertain more at home, they are looking for an easy way to serve bar-quality cocktails and Stirrings fits squarely within our at-home strategy."

Continue reading Diageo buys drink mixer Stirrings

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Last updated: November 27, 2009: 07:51 AM

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