Rarely does any new online toy launch with features that seem better from those that were advertised in the mockups. But somehow, this next-generation dynamic quotes and company research site launched today by our parent, AOL Money & Finance, still blows me away. I've watched demos and made notes on large-format printouts of how it could be; I've listened to calls in which developers enumerated its benefits. I'm still giddy like a kid Christmas afternoon trying out her new toys, such as:
- Interactive charting. Sure, that could mean anything, but this is truly great. Hover your mouse over the chart to see the high, low, open, close and volume from the day in question, or see where earnings and dividends were announced. Compare with a competitor at the click of a mouse; add in any symbol to compare quickly (I wanted to compare two of my portfolio holdings, Apple Inc. (NASDAQ: AAPL) and Starbucks Corporation (NASDAQ: SBUX)). Clicking through to see seasonal performance shows trends (Apple often spikes at the end of November as investors anticipate holiday sales of gadgets and Macbooks and such).
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