Netflix, Inc. (NFLX) has pulled back from its 52-week high of $247.55. At the time of this writing, shares were exchanging hands for about $215. The 52-week low for the stock is $70.05.

We know that this company has been a great performer. Investors who bought at the lower end of the chart have been amply rewarded. But for those who don't own the name, is it time to buy? And, likewise, for those who do own it, is it time to sell?

Amazon (AMZN) is a leading online retail player selling a variety of products including electronics, apparel, books, DVDs and music. It competes with eBay (EBAY), Walmart (WMT), Costco (COST), Best Buy (BBY) and Overstock.com (OSTK) in this market. Amazon recently launched an unlimited video streaming service for Amazon Prime customers that will rival that of Netflix
(NFLX).

One of the top growth companies over the past couple years has been Netflix (NFLX). The company has effectively transitioned from its DVD delivery business to streaming. However, the competition is heating up, and it is getting more expensive to license content.

Actually, one of the biggest competitive threats is Amazon.com (AMZN). Thursday the company announced that it has purchased LoveFilm, which is an online video rental service that's based in Europe.

You got to hand it to Netflix Inc. (NASDAQ: NFLX). At a time when movie rental houses -- chief among them, rival Blockbuster Inc. (NYSE: BBI) -- are struggling to keep their doors open, Netflix is prospering, rolling out new initiatives and finding new ways for video-hungry consumers to watch movies.

On Thursday, co-founder and CEO Reed Hastings told investors on a conference call that the company will soon partner with another consumer-electronics maker to make streaming video available on more devices. That's on top of deals Netflix has already struck with Microsoft Corp. (NASDAQ: MSFT) and its Xbox, which expires next month, and Best Buy Inc. (NYSE: BBY), with its line of Insignia brand Blu-Ray disc players.

Could this be the next logical step in the video war between Blockbuster (NYSE: BBI) and Netflix (NASDAQ: NFLX)?

A report contends that Netflix will soon offer its "Watch Instantly" video-streaming feature for the iPhone and the iPod Touch, as well as the Nintendo Wii gaming console. Netflix already allows subscribers to manage their movie queue and search for movies via their iPhones, so watching their choices on the smartphone would be the next logical step.

Michael Eisner hasn't been up to much since his departure from Disney.

It looks though, like Eisner is eyeing the Online Video space.  With broadband becoming more and more prevalent in US homes, the technological infrastructure/capability for streaming videos is reaching fruition.  With American Idol and the plethora of reality t.v. shows abounding, there is a discernible trend towards amateur/'real' videos and the corresponding stars and starlets.

The space is still being defined, but already net giant Google and Yahoo are getting positioned with video versions of their respective search engines. 

Google Video is a portal type page which is hoping to bridge the gap between amateur and licensed videos and programming. 

YouTube though is arguably the most successful player in this space, pulling in 9 million users a month (according to Nielson/NetRatings)

Eisner will also sit on the board of directors for Veoh.  The online network space is a very interesting one and one to keep an eye on. 

For Time Warner the natural motives would be to incorporate Veoh or a module/shell into its AOL portal.  The distribution aspect is also huge as Time Warner's video content is tremendous (ie. Warner Brothers).