This post is part of our Battle of the Brands feature. Let us know which brand you prefer, and check out other Battle of the Brands posts.

Among the phrases that mystify me is "Too sweet" -- I was born with 28 sweet teeth. The sweetener holder in most restaurants today holds at least two different ersatz sugars; Sweet'N Low and Splenda. Which is better?

Sweet'N Low has the history. It first came on the market back in 1957 when the key ingredient, saccharin was packaged in the same single-serving sleeves used for sugar. It is still owned by the originators, privately held Cumberland Packing Group. Although the intensely sweet saccharin had been around since the start of the century, it took Sweet'N Low marketing and an increasing focus on the nation's waistline to popularize it.

The product's primary advantage is cost; a packet sells for slightly over a penny a serving. Downsides include bitterness that some users distinguish, and the inability to use it in baking and cooking, as it breaks down under heat.

Continue reading Battle of the Brands: Sweet'N Low vs. Splenda

Battle of the Brands: Sweet'N Low vs. Splenda originally appeared on BloggingStocks on Wed, 30 Apr 2008 17:00:00 EST. Please see our terms for use of feeds.

This post is part of our Battle of the Brands feature. Let us know which brand you prefer, and check out other Battle of the Brands posts.

I never paid that much attention to the pink and yellow and blue packets on the table when my wife and I go out for breakfast a couple of times a week. I'm not a consumer of artificial sweeteners, so when I learned that we wanted to add one more match-up to our Battle of the Brands feature, this one focusing on Splenda and Equal, and that it was going to be up to me pull it together, I thought: Oh boy, what am I going to have to say about that?

But I've never been one to pass up an opportunity to learn something new. I began with what I did know, which wasn't much: the makers of Splenda and Equal were in the news recently -- something about misleading advertising and sour grapes. Besides, weren't these yellow and blue packets really second banana to the ubiquitous Sweet'N Low pink packets? Shows how much I know: turns out Sweet'N Low's virtual monopoly on the artificial sweetener market ended back in the 1980s, when Equal took the lead. Since Splenda was introduced in 1999, however, it has exploded, with sales of more than $200 million in 2006, or about 60% of the U.S. artificial sweetener market. Equal's sales have dropped about $30 million in that time, while sales of sugar have dropped $85 million. No wonder sugar producers and the makers of Equal have gone after the makers of Splenda in court.

For someone who doesn't know his blue packet from his yellow packet, what really is the difference between them?

Continue reading Splenda vs. Equal: Battle of the Brands

Splenda vs. Equal: Battle of the Brands originally appeared on BloggingStocks on Sat, 14 Apr 2007 09:10:00 EST. Please see our terms for use of feeds.