It doesn't take a genius to project that earnings reports will reflect slow retail sales activity in the last quarter of 2008.

In fact, reports in the last few days have, for the most part, reflected lower results than had been projected by the companies and the analysts following them.

The first read of the third-quarter results for Supervalu (NYSE: SVU) appeared to confirm that the company was performing consistent with the trends. SVU reported a loss of $13.95 per share, mostly resulting from a $3.3 billion charge for the writedown of goodwill and other intangible assets.

The reality is, however, that Supervalu is performing better than many of their competitors, such as Wal-Mart (NYSE: WMT), which reported sales and earnings well below expectations.

In its report to investors, SVU lowered its guidance for the full fiscal 2009 year to reflect the impact of higher commodity prices and cautious consumer spending.

MOST NOTEWORTHY: SanDisk Corp (SNDK) was the only notable company initiated today:

• Nollenberger believes SanDisk Corp (NASDAQ: SNDK) is going through a "tough patch" due to oversupply in the market and feels Micron Technology (MU) offers a better risk/reward at current levels; the firm started SanDisk with a Neutral rating and $42 target.

OTHER INITIATIONS:

• WR Hambrecht started Universal Electronics (NASDAQ: UEIC) with a Hold on valuation.

• CIBC initiated Iron Mountain Inc (NYSE: IRM) with a Sector Performer.

• SuperValu (NYSE: SVU) was initiated at Credit Suisse with an Outperform rating. The firm expects investors to not fully appreciate SuperValu's robust earnings power and free cash flow following acquisition of Albertson's stores.

• RBC initiated Kayne Anderson Energy Development (NYSE: KED) with a Sector Perform as the firm believes limited publicly-available information on private investments makes valuations problematic.

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).

Organics are in the news. Over the weekend, consumers were paying attention to whether major organic milk producers are really honoring the spirit of organic foods, and last week, media outlets were buzzing about how just about every mainstream grocery store is launching its own organic foods line, from Safeway to SuperValu. Organics are getting cheaper, and the move by huge retailers to expand organic offerings may mean that the demand for pesticide-free goods will change the way farmers in the U.S., and elsewhere, operate.

Nowhere is the presence of organic products more incongruous than on Wal-Mart shelves. Wal-Mart is doubling the amount of organic produce in its grocery shelves for its shoppers "convenience" (and, one would imagine, to allow the retailer the ability to charge more -- and pocket higher margins as a result). The chain is also offering organic cotton clothing and organic baby formula. And while a few customers are surely happy, it seems, the larger response is... oh, no.

I feel your pain, oh ye people who are committed to organics. And I have to ask: is Wal-Mart, by trying to do good, actually doing bad?