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It has become customary to receive "swag" when there is a big event. The Emmys, the Oscars, the MTV Awards, they all give away what is called a "swag bag" -- now Under Armour (NYSE: UA) is getting in on the action.

First off, swag is defined as promotional merchandise that is given away to garner a following for a product. I'm not quite sure when this practice came to pass, but it is now an accepted practice to give away your stuff to celebs. I'm not going to get into how wrong it is for Brad and Angelina to get free stuff just for showing up on a red carpet, but this practice has infiltrated the sports world, too.

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JockStocks: A peak inside the Under Armour (UA) swag bag originally appeared on BloggingStocks on Fri, 27 Feb 2009 10:30:00 EST. Please see our terms for use of feeds.

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