If mere athletic talent sold product, kids would be lining up for Tim Duncan's shoes, since he is the best player in the NBA. But it doesn't. It takes a combination of extraordinary athletic accomplishment and charisma to push a brand over the top. Three such athletes, Amanda Beard, LeBron James and Tiger Woods, are front and center in this week's news.

Two are at the peak of their pulling power. LeBron James (Nike, NYSE: NKE, Coca-Cola's (NYSE: KO) Powerade) fresh from an astonishing game five of the NBA Eastern conference playoffs, is dominating the sports page, if not the San Antonio Spurs. The Cleveland franchise has gained $185 million in value since his signing, and the $90 million he received from Nike seems like a bargain now. When his contract expires in 2008, he could demand -- $250 million? $500 million? It is possible, by the end of the career, he could be the first $1 billion athlete?

If Tiger doesn't beat him to it. Beginning tomorrow, Tiger Woods (Nike, Buick, General Motors, NYSE:GM) starts his pursuit of the 2007 U.S. Open. He's inked a 5-year, $40 million deal with Nike, and $25 million from Buick. Unlike LeBron, Tiger can look forward to another 30 years of playing, with lots of green jackets and green cash to come.

Continue reading Amanda Beard: Olympic sized...endorsement potential

Amanda Beard: Olympic sized...endorsement potential originally appeared on BloggingStocks on Wed, 13 Jun 2007 17:00:00 EST. Please see our terms for use of feeds.

Issac Asimov would be proud. In today's ever expanding universe of artificial intelligence and robotics, it would seem that no barriers remain to the boundless potential of what robots can accomplish. From cleaning swimming pools to exposing makeshift bombs, robots are now assisting humankind in tasks both dangerous and mundane. As an investment, the world of robotics can potentially provide wondrous long term growth when one considers that mobile robotics are finally being widely accepted as practical in mainstream lifestyles.

On March 30, 2007 Kevin Shult reported that Benchmark initiated iRobot Corp.(NASDAQ: IRBT) with a buy rating and a target price of $17. Kevin stated that Benchmark "believes the company is a compelling investment given its market potential and undervalued stock." Since that time, the company's shares are performing well, which has prompted me to check out the iRobot Corp. company website.

Founded in 1990 by a development team with roots from the Massachusetts Institute of Technology. iRobot currently has interests in some 80 or more robotics and artificial intelligence patents. iRobot is dedicated to developing robotic technologies that can make a positive impact on peoples lives. iRobot manufactures robots that vacuum, pick up, scrub, fight fire, patrol, investigate, detect, extract and educate. It is newly shaping the fundamental practices of military, law enforcement and domestic tasks. Sporting names like Roomba, Scooba and Verro, iRobot has produced name recognition for its products by providing products that function as prescribed.

If investment in cutting edge technology is your thing (and I believe it should be a part of any investment portfolio), then I think you owe it to yourself to check this company out. Robotics and artificial intelligence are tomorrow's new horizons. iRobot has a fun and easy to investigate website which will provide you with everything you need to know in deciding if it's a good investment choice.

Robots for the home provide endless potential originally appeared on BloggingStocks on Tue, 24 Apr 2007 16:00:00 EST. Please see our terms for use of feeds.