Can you believe the drama going on between Electronic Arts (NASDAQ: ERTS) and Take-Two Interactive (NASDAQ: TTWO) has dragged on for this long? I can't. According to this article, EA has let its current bid expire and intends on checking out additional stats behind the company in an effort to think more about what Take-Two has to offer and what its true value might be. The company behind the Grand Theft Auto series of mature-rated games is offering to give EA a presentation that includes non-public data.

EA really wants this deal. So does Take-Two. EA believes that it needs a super-franchise that goes beyond its sports dominance, and it feels that Grand Theft Auto would be one heck of an asset to own. It's true. EA would probably benefit from the title, and it might get the company's stock out of its current doldrums. And in a world where Activision Blizzard (NASDAQ: ATVI) is benefiting greatly from an acquisition and a merger -- Guitar Hero and Vivendi Games, respectively -- one cannot blame EA, I suppose, for keeping the dream alive.

EA is in something of a bad spot because, at this point, it probably will have to raise the bid on Take-Two. I think the market will ultimately be disappointed if EA doesn't get Grand Theft Auto (and BioShock, for that matter). It will be perceived as a failure on management's part, and shareholders will wonder where the growth will be coming from, and what catalysts can be counted on to drive the stock price higher in this tough economic environment.

Activision Blizzard Inc. (NASDAQ: ATVID) reported preliminary Q1 earnings earlier in the week, and from a shareholder's perspective, they were great. These results are for Activision itself, and do not take into account the effect of the merger with Vivendi Games.

OK, consider the following. Management had previously thought that Q1 would see revenues of about $500 million. The game publisher should actually deliver around $650 million on the top line. And in terms of earnings per diluted share, Activision should do at least $0.16. Previously, the call was for $0.04 per diluted share. Activision obliterated its own projections, and one has to wonder when the momentum is going to stop.

I hope it never does, of course, since I own shares of the company. Competitors such as Electronic Arts (NASDAQ: ERTS) and THQ (NASDAQ: THQI) are doing everything they can to keep up. Their stocks certainly aren't near 52-week highs, and in the case of EA, a takeover of Take-Two Interactive (NASDAQ: TTWO) seems to be the biggest priority in terms of counteracting the Activision Blizzard juggernaut. Now, in terms of drivers for the quarter, Activision benefited from Guitar Hero and, believe it or not, a game based on DreamWorks Animation's (NYSE: DWA) Kung Fu Panda. In fact, the Panda title was mentioned first in terms of drivers. This shows that, even though Activision has some awesome intellectual properties of its own, it still knows how to derive value from investments in licensed properties.

Activision closed on its transaction with Vivendi Games Thursday and officially became Activision Blizzard (NASDAQ: ATVID), according to an article at SmartMoney.com. And I am pretty excited at the prospects for the new business (I am a shareholder). It's going to be a tough competitor against Electronic Arts (NASDAQ: ERTS) and Take-Two Interactive (NASDAQ: TTWO). (Of course, the latter two might merge at some point.)

Activision is riding high with its Guitar Hero franchise, and Vivendi Games brings an incredible asset to the table in the form of online gaming sensation World of Warcraft. I can't say I know much about World of Warcraft the game itself, but I know it has a huge following. What else do I need to know, right? For 2009, management at Activision Blizzard expects pro-forma operating income of over $1 billion and perhaps $1.20 or more in terms of earnings per share. That puts the stock, which rose over 5% on Thursday and closed with a price of $31.77 per share, with a P/E ratio a little over 26. That isn't too bad a valuation considering the growth potential. And when the holiday season comes around, I'm sure people will still be buying the publisher's software for gifts, recession or not. Whether it's the Sony (NYSE: SNE) PlayStation 3, the Microsoft (NASDAQ: MSFT) Xbox 360, or the Nintendo (OTC: NTDOY) Wii, gamers will be buying the company's products for these platforms in droves.

The stock has retreated from the highs it reached back in June when I wrote about it, but I am still bullish on the thesis here. Activision Blizzard should do really well, but with the markets in turmoil, you can probably wait for a pullback before buying.

Disclosure: I own Activision Blizzard; positions can change at any time.

Take-Two Interactive's (NASDAQ: TTWO) Grand Theft Auto IV game stole the number-one position on the software sales chart for May, according to data from market research firm NPD. It sold over 1.3 million copies last month, and it has moved over 4 million since it hit the street. I figured Take-Two would be taking the top slot here, but the big question on my mind pertained to how Nintendo's (OTC: NTDOY) Wii system would do in May. After all, the fad has to wear out at some point, right? At some magical juncture, either Sony's (NYSE: SNE) PlayStation 3 or Microsoft's (NASDAQ: MSFT) Xbox 360 will displace the Wii and become the top-selling system of the month.

Well, that hasn't happened yet. The Wii sold the most, moving 675,000 systems. That was more than three times the amount of consoles sold by PlayStation 3. And as for the Xbox 360, that came in dead last, moving only 187,000 units. All told, total video-game sales, including hardware and games, increased 37% year-over-year. Yep, video games are still hot.

I'm going to predict that the Wii Fit will be the top-selling game package for the month of June. This thing is flying off the shelves in my area, even at $90 (apparently, high fuel costs aren't hurting Nintendo's clientele). Does that mean that Nintendo might make for a good short-term trade? Maybe, but I'd prefer buying it safely below $60 per share. As of this writing, it's trading well above $60 per share. I continue to hold Activision (NASDAQ: ATVI) as my play on video games, and will be keeping Electronic Arts (NASDAQ: ERTS) in the back of my mind as August approaches, since that will be when the new Madden game arrives in stores. Not sure if that's worthy of a trade yet.

Disclosure: I own Activision; positions can change at any time.

Was it any surprise that Take-Two Interactive Software, Inc. (NASDAQ: TTWO) beat expectations for the second quarter? Not a chance. That's because Grand Theft Auto IV stole a lot of hardcore-gamer hearts when it made its eagerly anticipated debut back in April. Net revenues more than doubled to nearly $540 million in Q2, and adjusted net income came in at $1.52 per share. Briefing.com says that the bottom-line results were $0.39 ahead of analyst expectations. Again, we saw this coming.

Take-Two opened Grand Theft Auto IV on the Sony Corporation (NYSE: SNE) PlayStation 3 and Microsoft Corporation (NASDAQ: MSFT) Xbox 360 platforms with excellent fanfare and brilliant marketing, taking full advantage of the brand equity intrinsic to the title. An impressive 8.5 million discs of the title have been sold so far. Job well done. Plus, BioShock is coming to PlayStation 3 later this year. That's going to be a major franchise in the years to come.

Yet, I will not buy the stock. With the arbitrage battle surrounding Take-Two and its takeover dance with Electronic Arts (NASDAQ: ERTS), I simply am discouraged from stepping in and adding the company to my portfolio. I owned Take-Two at one time, but I'm not interested in getting back in. Besides, the news is out on Grand Theft Auto, so who knows if this would have been much of a trade right now, even if the EA deal wasn't on the table. Great quarter, excellent future guidance, but I just don't see the value of playing the buyout-game here.

Disclosure: I don't own any of these companies, but positions can change at any time.

Take-Two Interactive (NASDAQ: TTWO) has launched its important new "Grand Theft Auto IV" franchise and it has done remarkably well. It did not cause a big bump in the firm's stock, which has only moved from $26.62 three weeks ago to $27.10.

The company's one suitor, Electronic Arts (NASDAQ: ERTS), had already taken the shares up from from under $18 with its buyout offer. Most analysts believe that the offer will be extended because Take-Two has resisted a buyout.

According to The Wall Street Journal, there is a "belief among Take-Two management and some of the company's shareholders that the company deserves a higher offer from EA. "

No matter what Take-Two believes, EA's best move now is probably not to extend the offer but, instead, to walk away. The Take-Two share price would be very likely to move back below $20, which would pressure the company's board to do something to move the share price back up again.

EA's shareholders are ill-served if the company extends its offer. Without a buyer, Take-Two might have to come to the negotiating table and Electronic Arts could get a better deal.

Douglas A. McIntyre is an editor at 247wallst.com and author of the Ten Stocks Under $10 letter.

Take-Two Interactive (NASDAQ: TTWO) needs to demonstrate the strength of its franchises other than Grand Theft Auto in order to fend off a bid from Electronic Arts (NASDAQ: ERTS), and this latest bit of news could help it do just that.

In a press release issued on Friday, the company announced that its 2K Games unit had "reached an agreement for BioShock, the universally acclaimed smash-hit video game, to be developed as a feature film by Universal Pictures." Gore Verbinski, director of the Pirates of the Caribbean trilogy, will produce and direct the film.

In a clear -- and completely justified -- swipe at critics who characterize the company as a one-trick pony, chairman Strauss Zelnick said that " Our ability to attract a major studio and unparalleled creative team speaks volumes about the strength of our BioShock franchise. It also demonstrates how Take-Two is delivering value based on our strategy of creating and owning our industry's most powerful intellectual property. "

This development certainly plays into Take-Two's argument that it can build value as a stand-alone company. As far as I can tell, none of EA's games have been transformed into Hollywood movies.

That said, Bioshock the movie sounds like a surefire flop to me.

So Take-Two Interactive (NASDAQ: TTWO) is about to have one heck of a week. Tell me if I'm wrong, but I'm willing to bet everyone reading this knows that today is launch day for Grand Theft Auto IV on the Sony (NYSE: SNE) PlayStation 3 and Microsoft (NASDAQ: MSFT) Xbox 360 consoles. And I'm sure there were many hardcore fans at Best Buy (NASDAQ: BBY) and GameStop (NYSE: GME) today, ready with cold-hard-cash in their hands to snag the software; in fact, this article talks about how some stores were open at midnight to satisfy the pent-up demand (remember, this title was delayed). And Douglas McIntyre discussed the game earlier today as being a potential barometer in terms of consumer confidence.

With all this incredible buzz, with the projection that GTA IV might move close to 10 million discs this year, should you be interested in taking on some Take-Two stock for your investment portfolio? The answer for me is no, Take-Two is not a buy here. Remember that we still have the whole arbitrage game going on with it since Electronic Arts (NASDAQ: ERTS) wants to buy the publisher; also recall that Take-Two is gunning for a higher offer and purposely delayed further negotiations until after the release of GTA IV. I sold my position when the whole buyout offer was made a while ago, and I'm still glad that I did -- for me, the trade was over at that point, and I was happy to simply own my Activision (NASDAQ: ATVI) shares.

Big video-game publisher Electronic Arts (NASDAQ: ERTS) is sick of being ignored by takeover target Take-Two Interactive (NASDAQ: TTWO). The smaller company says it is trying to find other offers to top the EA bid.

Electronic Arts has decided to make its bid hostile. According to The Wall Street Journal "EA plans a tender offer to acquire Take-Two's shares for $26 each, the price it offered the company last month." The tender offer will last though April 11.

Take-Two shareholders should be relieved. No other bid has emerged and several large shareholders have dumped their shares, a sign that the EA offer is as good as it gets. Take-Two shares traded just above $16 before the takeover bid. The company showed a healthy loss in its most recent quarter and management has not articulated any plan to make things substantially better.

Take the money and run.

Douglas A. McIntyre is an editor at 247wallst..com.

MAJOR PAPERS:

• Take-Two Interactive Software Inc (NASDAQ: TTWO) rejected Electronic Arts Inc's (NASDAQ: ERTS) unsolicited takeover offer as too low, and now EA is turning hostile, going directly to the shareholders to acquire all outstanding shares for $26 each, the same price originally offered to Take-Two, the Wall Street Journal reported.
• No one wants to see The Bear Stearns Companies Inc (NYSE: BSC), rumored to have liquidity problems, fail, but competitors and clients are being extra cautious, according to the Wall Street Journal.
• The credit crunch has hit three more funds, the Financial Times said. Drake Management, Global Opportunities Capital and Blue River Asset Management have all been forced to suspend investor withdrawals or close down after being faced by turmoil in the credit markets.

OTHER PAPERS:

• According to Tim Berners-Lee, the inventor of the World Wide Web, the UK Times reported that Google Inc (NASDAQ: GOOG) may eventually be superseded as the dominant Internet brand by a company that uses the power of next-generation Web technology.

In a bit of sketchiness first reported by Herb Greenberg, the day before rejecting Electronic Arts (NASDAQ: ERTS) takeover offer, Take-Two Interactive (NASDAQ: TTWO)'s board of directors made an interesting and eerily well-timed decision: they boosted the pay package of Zelnick Media, the firm currently running the company, and gave it a big restricted stock grant that will vest immediately if the company is acquired or an acquisition proposal is made public.

Hmm ... That's a heck of a coincidence, but don't worry. Take-Two Interactive spokesman Steve Lipin told the New York Times that, "The board discussions surrounding the ZelnickMedia management agreement began well before the company received a formal offer from E.A. on Feb. 6, 2008, and were not initiated as a result of conversations with any potential acquirer."

Yeah ... right. At a company with a strong track record of good stewardship, that explanation might be believable -- maybe. But at Take-Two Interactive, which has gained a reputation as a corporate governance toilet bowl (accounting scandals, backdating scandals, SEC investigations, hidden porn in video games...), it's hard to believe.

On a more optimistic note, this bit of looting may make the company's brass more willing to support a buyout offer, which is probably the best scenario for Take-Two shareholders.

I decided to sell my position in Take-Two Interactive (NASDAQ: TTWO) today. I obviously wanted to take advantage of the nice jump in the share price following the buzz over the all-cash offer from Electronic Arts (NASDAQ: ERTS). As I write this, Take-Two's stock is up 52% from its previous closing value, and up somewhere around 29% from the price I paid near the end of 2007 for the stubs that I just dumped.

My reasoning is simple. I purchased Take-Two ahead of the expected stock appreciation that would occur in the months preceding the Grand Theft Auto IV release in April. Also, I felt that the company was improving and moving beyond the problems it experienced with corporate governance issues in the recent past. Well, with the significant move in the value of my shares in a relatively short period of time, and with the uncertainty regarding this deal, I decided to take the money and see if the funds might be better invested elsewhere. I don't necessarily want to be in the middle of a takeover battle; I'm sure shareholders of Microsoft (NASDAQ: MSFT) and Yahoo! (NASDAQ: YHOO) aren't the most content investors on earth right now.

Do I think Take-Two might be able to negotiate a better offer? Yes, I do. But I own Activision (NASDAQ: ATVI), and I am satisfied with playing the videogame sector via its shares for now. And I can always look at Take-Two after things settle. I believe selling Take-Two was the right decision for my portfolio.

Disclosure: I sold my entire position of Take-Two shortly before writing this, and I own shares in Activision.

Take-Two Interactive Inc. (NASDAQ: TTWO) rejected a $2 billion unsolicited offer from Electronic Arts (NASDAQ: ERTS), setting the stage for a confrontation between the two companies that would rival any video game. Electronic Arts, the world's largest video game publisher, said it plans to take its $26 per share offer directly to shareholders. Shares of the developer of the "Grand Theft Auto" franchise soared in premarket trading.

Take-Two had previously rejected a $25 per share offer from EA, leading the company to raise the offer by $1 and make it public, hoping that shareholders would be more receptive than the company's board/management. The offer is 64% higher than the Feb. 15 closing price of Take-Two's stock, the last day of trading before it was made.

In a letter, Electronic Arts CEO John Riccitiello said that "There can be no certainty that in the future EA or any other buyer would pay the same high premium we are offering today." Take-Two's response was strange. Chairman Strauss Zelnick told Bloomberg News that although the offer undervalues Take-Two, he's willing to talk to Electronic Arts after releasing the next "Grand Theft Auto'' at the end of April.

I used to own some of the Nintendo (OTC: NTDOY) ADRs that trade over-the-counter. I bought them last summer ahead of the holiday season at around $62 a share and sold the position last month for about $67 a share, intent on raising some cash in one of my accounts for better buying opportunities. I should have sold when the shares hit their 52-week high of approximately $78, but I didn't -- kills me, but I've moved on (I think).

But with the recent sharp drop in the shares, should investors be taking a look at Nintendo? I know I've been keeping an eye on the price action. Nintendo is definitely a major player this time around in the console cycle; Sony (NYSE: SNE) used to be king of the gamers, but now the sales/cultural buzz is definitely in the Mario-maker's court. Not only is the Wii a major catalyst, but you have to respect the incredible popularity of the DS handheld system.

My gut is telling me that Nintendo hasn't yet bottomed out. Identifying a bottom is a fool's game, of course, but I'd like to see Nintendo develop a more stable base before I buy in again. For now, I own Activision (NASDAQ: ATVI) and Take-Two (NASDAQ: TTWO) as plays on the videogame growth story, but I am interested yet again in Nintendo.

Disclosure: Steven Mallas owns Activision and Take-Two, and is mulling a purchase in Nintendo.

E*Trade (NASDAQ: ETFC) closed at $5.54.

• ETFC announced on November 9 it expected to take significant write-downs in Q4 on its asset backed securities.
  
• ETFC recently announced The Securities and Exchange Commission is conducting an informal inquiry of ETFC loan and securities portfolios.
  
• ETFC December 5, 6 and December 7 call and put option implied volatility of 155 is above its 26-week average of 57, according to Track Data, suggesting option traders are initiating the purchase of options as a hedge to potential price fluctuations.

Take-Two Interactive (NASDAQ: TTWO) closed at $15.31.

• Activist shareholders have been involved in TTWO, an interactive entertainment software game developer, over the last year.
  
• Carl Icahn reported a 462,037 share position as of September 30.
  
• TTWO over all option implied volatility of 82 is above its 26-week average of 54 according to Track Data, suggesting larger risk.

Daily options Update is provided by Stock Specialist Paul Foster of theflyonthewall.com.