"The Internet and Media sectors have been exploding with merger talks lately," notes Wayne Mulligan in The Tycoon Report, noting that Microsoft (NASDAQ: MSFT) and Yahoo (NASDAQ: YHOO) have been part of the most talked about "potential" merger over the last year, even though nothing has yet come of their "supposed talks."
Says Mulligan, "I'm not quite sure where a software based operating system company has any business owning a pure-play Internet company like Yahoo, but they seem to think it'll work."
Rather, he notes, "I feel that a spin-off of MSN-Yahoo would make the most sense from a competitive perspective and possibly include Microsoft's Live unit and its experimental entertainment division (Zune player, Xbox, etc.) in the mix as well."
This, he notes, would allow the company to have a substantially larger piece of the search engine and search marketing pie. However, he adds, consolidating those operations under a single technology standard would prove to be extremely difficult "considering the fact that both companies have yet to really refine their advertising software offerings."
Yahoo, he points out, being the smaller company (at $50 billion), would have to be the one to get "swallowed up by the Redmond giant." He notes, "This would obviously do wonders for Yahoo's languishing share price, but that's not the issue here."
But, he asks, "Can this add exponential value to the combined entity?" He explains, "With Microsoft's product line and Yahoo's existing traffic base, I definitely think some cross-promotional ventures could add a lot of fuel to both businesses."
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