We've got the U.S. Open in New York right around the corner -- that's tennis folks -- and one of America's most recognizable stars, James Blake, has announced a collaboration with Fila to develop co-branded apparel. The agreement is being called a "co-branded collaboration" that is "inspired by the ATP world Tour tennis star's life and interests."

The collaboration between the two started back in January, when Blake and privately owned Fila began developing co-branded footwear, apparel, and accessories. The trademark was developed by Blake, and he settled on Thomas Reynolds as the line's name. Thomas Reynolds is the first and middle name of James' father, who Blake notes he was blessed to grow up with because his father taught him values that have been "the key to his success both on and off court." Blake's father passed away in 2004, succumbing to cancer.

Continue reading JockStocks: James Blake's new clothing line isn't about him

JockStocks: James Blake's new clothing line isn't about him originally appeared on BloggingStocks on Fri, 28 Aug 2009 11:00:00 EST. Please see our terms for use of feeds.

So, we are approaching the final semifinal match to set the men's Wimbledon finals. Americans will be rooting for Andy Roddick while Britain will be rooting for Andy Murray (a native Scotsman). The last time a Brit won Wimbledon was in 1936, when Fred Perry accomplished the feat. What is interesting is that Fred Perry is a sponsor of Andy Murray, and the company stands to make a pretty penny should Murray win Wimbledon. That said, the article I linked to by Darren Rovell brings up an interesting point - how much money is Fred Perry losing because Andy Murray wears Nike (NYSE: NKE) shoes?

Continue reading JockStocks: Fred Perry knows its boundaries, lets Nike make Murray's footwear

JockStocks: Fred Perry knows its boundaries, lets Nike make Murray's footwear originally appeared on BloggingStocks on Fri, 03 Jul 2009 15:00:00 EST. Please see our terms for use of feeds.

This post is part of a series on celebrity spokespeople who ended up doing serious harm to the brands they were hired to promote, or vice versa. See how we rank the 20 top spokesperson fiascos.

By guest blogger Mike Brewster:

Former women's number one Martina Hingis hung up her tennis shoes for good last year after testing positive for cocaine in a post-match drug test -- within the hallowed confines of the All England Club Lawn Tennis and Croquet Club (that's Wimbledon to you and me, pal), no less.

At one point Hingis' career was on a Chris Evert/Martina Navratilova-type trajectory, but got derailed by a slew of injuries that started in the late 1990s. The main culprit was a chronic foot problem she always maintained was caused by defective sneakers from her Italian sports apparel sponsor, Sergio Tacchini.

In 2001, Hingis filed a $40 million lawsuit against the company, claiming that the sneakers, which she wore from 1996 through 1999 as part of a $5.6 million endorsement deal, "were unsuitable for competition." Sergio Tacchini fired Hingis that same year as its main celebrity endorser.

Even though the Manhattan Supreme Court dismissed the suit in November 2002, the company never really recovered. The brand that once clothed John McEnroe, Jimmy Connors and Pete Sampras filed for bankruptcy last year, and just last month its remaining assets were purchased by Hong Kong businessman Billy Ngok. And as we all know, these days nothing says "quality athletic shoes" like Chinese manufacturing.

Read the entire series

Spokesperson fiasco #3: Martina Hingis turns traitor to tennis shoes originally appeared on BloggingStocks on Mon, 21 Jul 2008 17:00:00 EST. Please see our terms for use of feeds.