MOST NOTEWORTHY:

• Calyon initiated three consumer financial services companies:
  
• American Express Co (NYSE: AXP) was initiated with a Buy rating and $67 target, based on valuation.
  
• Capital One Financial Corp (NYSE: COF) was initiated with an Add rating, as the firm believes shares should be valued in-line with comparable banks, but feels the best investors should hope for is $90/share by year-end given the current market conditions.
  
• MasterCard Inc (NYSE: MA) was started with an Add rating and $123 target, as the firm believes shares should perform well in an environment in which concerns over credit risk remain paramount.

• CBS Corp (NYSE: CBS) was initiated with an Outperform rating at Wachovia, which expects accelerated growth in 2008.

• CIBC started Dress Barn Inc (NASDAQ: DBRN) with a Sector Performer rating, citing valuation.

• Lazard initiated Terremark Worldwide, Inc (AMEX: TWW) with a Buy rating and $10 target.

• BB&T assumed coverage of Aaron Rents, Inc (NYSE: RNT) with a Buy rating and $30 target.

• Merrill Lynch reinstated Freeport-McMoRan Copper & Gold Inc (NYSE: FCX) with a Neutral rating.

• Jefferies started NYMEX Holdings, Inc (NYSE: NMX) with a Hold rating and $140 target on valuation.

Analyst initiations 4-02:07: MasterCard, CBS Corp & American Express initiated today originally appeared on BloggingStocks on Mon, 02 Apr 2007 11:16:00 EST. Please see our terms for use of feeds.