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In yet another example of how technology and the Internet can, potentially, both increase efficiency and transform business models, Google said it is now testing a new Web tool that's tracking fast-spreading flu outbreaks, The New York Times reported Wednesday.

Called Google Flu Trends, Google's philanthropic arm is testing the tool, which developers say may be able to detect regional outbreaks of the flu a week to 10 days before they are reported by the U.S. Centers for Disease Control and Prevention, The Times reported.

"It turns out that traditional flu surveillance systems take 1-2 weeks to collect and release surveillance data, but Google search queries can be automatically counted very quickly," Google said on its official blog, the Agence France-Presse reported Wednesday. For now, the service will track only flu cases in the United States, but Google is hoping to eventually use the technique to track the flu worldwide, The Times reported.

Google, Inc.'s (NYSE: GOOG) shares fell $15.97 to $295.49 Wednesday afternoon amid a broader market sell-off.

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Fluoogle: Google will use searches to track flu's spread originally appeared on BloggingStocks on Wed, 12 Nov 2008 16:10:00 EST. Please see our terms for use of feeds.

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