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If Snooki Can Beat Viacom, Is the Hollywood Business Model in Trouble?

SnookiI've been thinking about the whole Jersey Shore zeitgeist. You know the show. It's on Viacom's (VIA) MTV. It's a huge hit, everyone is talking about it and its stars (Snooki, The Situation, etc.). It also was mentioned in a recent conference call the media company had with investors.

It was reported that the cast was able to significantly increase its salary for the reality series. When I first heard about the demands, I mused to myself that this was a grand opportunity for Hollywood to say no to minor celebrities. After all, it's just a reality show, folks. Even though Snooki is immensely popular, there are many more Snooki-type individuals out there. Dime-a-dozen comes to mind when thinking of the goofy girl with the poofy coif.

Continue reading If Snooki Can Beat Viacom, Is the Hollywood Business Model in Trouble?

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Last updated: May 28, 2012: 09:16 PM

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