It was the weekend that everyone was waiting for. The debut of James Cameron's Avatar was an event approaching mythic dimension: Don't tell me you didn't know it was coming, because I wouldn't believe you for a nanosecond. The hype was out there, and it became a self-replicating, viral zeitgeist able to cross multiple mediums with ease. Its marketing message dominated the collective cinematic discussion, and even though it didn't possess the brand access of Time Warner's (TWX) The Lord of the Rings trilogy.

Which is why I found the domestic opening of the project quite puzzling. I thought Avatar, distributed by News Corp. (NWS), was worth a heck of a lot more than $77 million, which is what the film grossed, according to Box Office Mojo.

When I first saw the box-office results for this past weekend, I was of two minds about Disney's (DIS) The Princess and the Frog. As of early estimates at Box Office Mojo, Princess took in $25 million at domestic theaters, good for first place.

That's pretty cool, right? Maybe even more than pretty cool, one would think. It's not an insignificant sum of money. Plus, Princess finished ahead of strong competitors such as Time Warner's (TWX) The Blind Side and Summit Entertainment's The Twilight Saga: New Moon.

Shareholders of Time Warner (TWX) should be pretty happy this week. The media company's new film, The Blind Side, beat the latest Twilight picture. No, it won't make the stock go up, but I'm sure studio execs were excited by the fact that Blind Side held up well during its second weekend out in the marketplace.

According to early estimates over at Box Office Mojo, Blind Side grossed $20 million at domestic theaters while The Twilight Saga: New Moon, distributed by Summit Entertainment, made roughly $15 million. Obviously Time Warner benefited from the satiation of demand on New Moon, which has so far taken in over $250 million.