Starbucks' 'The Way I See It' cup campaign, in which philosophers of both the famous and mundane varieties express pithy opinions on paper coffee cups, has caused a lot of talk from day one. When the first batch of quotes seemed too left-leaning, Starbucks Corporation (NASDAQ: SBUX) reached out to a variety of more conservative folks, including customers, to add their ideas to the company's green-and-black cylindrical medium. And then the ideas started spinning fast and furious until it seemed that anything went.But Bill Schell's quote was just too much for Michelle Incanno, a longtime Starbucks customer in Ohio and avid Catholic. She took offense to its rather atheistic message: "Why in moments of crisis do we ask God for strength and help? As cognitive beings, why would we ask something that may well be a figment of our imaginations for guidance? Why not search inside ourselves for the power to overcome? After all, we are strong enough to cause most of the catastrophes we need to endure."
Incanno says she won't go to Starbucks any more after reading such a questioning of her beliefs along with her morning caffeine (despite the fact that the company has printed many pro-religion quotes). Perhaps if she'd just picked up a different cup that day ...
Oh, what could have been.
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